Hey Reader, When SMMs say “I don’t have time to learn ads”, what they usually mean is “this feels too overwhelming to even start.” Fair enough. Most ad training is exactly that. Overwhelming. 12-week courses with hour-long lessons 😭. The whole thing presented as something you “carve time out for”, which means you never start because there's no version of your week that allows you to set aside whole hours for anything. Ads Manager Academy isn’t built that way. Every lesson is under 20 minutes....
1 day ago • 1 min read
Hey Reader Most ads courses have two problems. They teach you which buttons to press, not what to think about before you press them. They're built for business owners spending their own money, not for SMMs spending someone else’s. A business owner running their own ads only needs to know one thing well: how to run ads for their own products in their own niche. An SMM running ads for clients needs to know how to run ads across all sorts of businesses. Different niches, different goals,...
2 days ago • 1 min read
Hey Reader, Catherine was a freelance social media manager doing organic content for her clients. She wasn’t earning anywhere near what she wanted to. Then she added Meta ads management to her offer. Now she works with businesses spending £5,000+ on ads, and she earns six times what she used to make managing organic socials. That extra skill paid for her dream wedding, honeymoon and house renovations. The kind of life changes most freelance SMMs assume only happen to “other people”. She...
3 days ago • 1 min read
This is the number one reason SMMs don’t offer ads. “I’m not a numbers person.” → “I don't understand the data.” Yes, ads come with more responsibility than organic. You’re spending someone else’s money. That’s not nothing. But here’s the thing. Ads Manager isn’t some impenetrable code-based platform you need a computer science degree to understand. It’s just buttons and dropdowns. Every single setting has a label. Most have a small (i) tooltip next to them that explains exactly what it does...
4 days ago • 1 min read
Hey , Ads pay better than organic because they take less time, not more. Most SMMs assume the opposite. They picture spending hours buried in Ads Manager, sweating over a client's budget, getting blamed when results dip. So they stick with retainers and stay stuck on the income ceiling that comes with them. Let's talk about what being an ads manager actually means. You'll charge a monthly retainer, which for a small business typically sits between £750 and £1,500 a month (more if they're big...
5 days ago • 1 min read
This morning, we announced our biggest ever discount on Ads Manager Academy this year. For only £499 you can get full access to the programme. Meaning you'll get the skills and knowledge to confidently run Meta ads for clients, AND pay £751 less than usual! You're getting: The full Meta ads strategy taught the way an SMM actually needs to learn it: how to choose the right campaign objective, how to build audiences that actually convert, how to write ad copy and structure creative, and how to...
6 days ago • 1 min read
Hello Reader, Meta made £94.8 BILLION from ads last year, and most social media managers didn't see a penny of it. Every single one of those campaigns needed someone to set it up and manage it. But most SMMs assume ads management is harder than organic. Yes, the platform looks scary the first time you open it. The numbers feel high stakes. Reading data sounds like something other people do. But the truth is, managing ads is not harder than organic... It's just less familiar. Meanwhile, the...
6 days ago • 1 min read
We’re back baby! After a hiatus, the podcast is back, and we’re doing things a little differently! The format is changing 🤯 we’ll explain more about what that means on this week’s episode. What we’re sharing in this episode: Why you need to charge in advance and how to handle clients with annoying payment terms How you’re unintentionally giving clients permission to pay you late Taking the emotion out of asking for what you’re owed A simple way to make sure late payments don't happen twice...
7 days ago • 1 min read
Hey Reader, We invested in a video tech company 🤯 That sentence still feels mad to type, but here we are. We did it because video marketing is HARD AF. There's so much to think about with it. What’s the topic? What’s the hook? What’s the first line? What am I actually going to say? Forty minutes later, you’ve got a half-written script, no video, and wonder why you bothered putting your lippy on. Every freelance SMM we know has had this exact experience (maybe not the lippy 😉) So when our...
8 days ago • 1 min read