We’re back baby! After a hiatus, the podcast is back, and we’re doing things a little differently! The format is changing 🤯 we’ll explain more about what that means on this week’s episode. What we’re sharing in this episode: Why you need to charge in advance and how to handle clients with annoying payment terms How you’re unintentionally giving clients permission to pay you late Taking the emotion out of asking for what you’re owed A simple way to make sure late payments don't happen twice...
1 day ago • 1 min read
Hey Reader, We invested in a video tech company 🤯 That sentence still feels mad to type, but here we are. We did it because video marketing is HARD AF. There's so much to think about with it. What’s the topic? What’s the hook? What’s the first line? What am I actually going to say? Forty minutes later, you’ve got a half-written script, no video, and wonder why you bothered putting your lippy on. Every freelance SMM we know has had this exact experience (maybe not the lippy 😉) So when our...
2 days ago • 1 min read
Everyone's talking about AI for content and copywriting. Focusing on how to make it sound like you. And yeah, that's one problem it can solve, but honestly, the bigger problem for social media managers isn't the content (coz if you can write, you can write content.) The more urgent problem to solve is ensuring your income isn't capped (or worse, put at risk) because you can only handle a handful of clients at a time. The solution to that isn't using AI to help with your client work. It's...
8 days ago • 2 min read
Hey Reader, One of my all-time FAVOURITE business tools (aside from Hubsy) is Airtable. We use it to organise everything. It's allowed us to do so much in our business, and now that it integrates with Hubsy, we can do even more things automatically without having to lift a finger. 👇 Task management in Airtable is a JOY look 👀 These are the kinds of things that we do in our Airtable: Plan all our marketing Plan and manage projects, including assigning tasks and staying on top of deadlines...
13 days ago • 1 min read
Hey Reader 👋 One of our members posed a question on today's quarterly planning call... "How much is actually manageable for one quarter?" If you're someone who sometimes finds you're trying to do too much and then feel disappointed when you can't get it all done, here are some tips we shared. Be realistic with your time and your goals. Everyone works differently and has different time commitments, so don't worry about what anyone else is doing and focus on yourself. Think about what motivates...
14 days ago • 1 min read
Reader We all want to give our clients 100%... they expect nothing less. But giving 100% to someone else’s business means there’s nothing left for yours. That's no good. When client work comes first, your own admin/marketing gets put off. Things get missed.You drop the ball.And you end up feeling behind everyone else.Wondering “How do they have their shit together when I don’t?” And then all of a sudden, a client cancels, and because you've neglected your business, you're screwed. Sound...
15 days ago • 1 min read
Hey Reader, You may be wondering how The Social Media Manager's Toolkit is different from other courses, and why it's better. Here's the honest answer: it's built on what actually works. Not just what looks good in Canva. It's based on everything we've been doing ourselves for over ten years, and what thousands of other social media managers have used to book four-figure clients and keep them. Every template, every process, every framework inside the toolkit has done the job in the real...
27 days ago • 1 min read
Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
28 days ago • 1 min read
People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more....
29 days ago • 1 min read