Hey , Ads pay better than organic because they take less time, not more. Most SMMs assume the opposite. They picture spending hours buried in Ads Manager, sweating over a client's budget, getting blamed when results dip. So they stick with retainers and stay stuck on the income ceiling that comes with them. Let's talk about what being an ads manager actually means. You'll charge a monthly retainer, which for a small business typically sits between £750 and £1,500 a month (more if they're big...
1 day ago • 1 min read
This morning, we announced our biggest ever discount on Ads Manager Academy this year. For only £499 you can get full access to the programme. Meaning you'll get the skills and knowledge to confidently run Meta ads for clients, AND pay £751 less than usual! You're getting: The full Meta ads strategy taught the way an SMM actually needs to learn it: how to choose the right campaign objective, how to build audiences that actually convert, how to write ad copy and structure creative, and how to...
2 days ago • 1 min read
Hello Reader, Meta made £94.8 BILLION from ads last year, and most social media managers didn't see a penny of it. Every single one of those campaigns needed someone to set it up and manage it. But most SMMs assume ads management is harder than organic. Yes, the platform looks scary the first time you open it. The numbers feel high stakes. Reading data sounds like something other people do. But the truth is, managing ads is not harder than organic... It's just less familiar. Meanwhile, the...
2 days ago • 1 min read
We’re back baby! After a hiatus, the podcast is back, and we’re doing things a little differently! The format is changing 🤯 we’ll explain more about what that means on this week’s episode. What we’re sharing in this episode: Why you need to charge in advance and how to handle clients with annoying payment terms How you’re unintentionally giving clients permission to pay you late Taking the emotion out of asking for what you’re owed A simple way to make sure late payments don't happen twice...
3 days ago • 1 min read
Hey Reader, We invested in a video tech company 🤯 That sentence still feels mad to type, but here we are. We did it because video marketing is HARD AF. There's so much to think about with it. What’s the topic? What’s the hook? What’s the first line? What am I actually going to say? Forty minutes later, you’ve got a half-written script, no video, and wonder why you bothered putting your lippy on. Every freelance SMM we know has had this exact experience (maybe not the lippy 😉) So when our...
4 days ago • 1 min read
Everyone's talking about AI for content and copywriting. Focusing on how to make it sound like you. And yeah, that's one problem it can solve, but honestly, the bigger problem for social media managers isn't the content (coz if you can write, you can write content.) The more urgent problem to solve is ensuring your income isn't capped (or worse, put at risk) because you can only handle a handful of clients at a time. The solution to that isn't using AI to help with your client work. It's...
10 days ago • 2 min read
Hey Reader, One of my all-time FAVOURITE business tools (aside from Hubsy) is Airtable. We use it to organise everything. It's allowed us to do so much in our business, and now that it integrates with Hubsy, we can do even more things automatically without having to lift a finger. 👇 Task management in Airtable is a JOY look 👀 These are the kinds of things that we do in our Airtable: Plan all our marketing Plan and manage projects, including assigning tasks and staying on top of deadlines...
15 days ago • 1 min read
Hey Reader 👋 One of our members posed a question on today's quarterly planning call... "How much is actually manageable for one quarter?" If you're someone who sometimes finds you're trying to do too much and then feel disappointed when you can't get it all done, here are some tips we shared. Be realistic with your time and your goals. Everyone works differently and has different time commitments, so don't worry about what anyone else is doing and focus on yourself. Think about what motivates...
16 days ago • 1 min read
Reader We all want to give our clients 100%... they expect nothing less. But giving 100% to someone else’s business means there’s nothing left for yours. That's no good. When client work comes first, your own admin/marketing gets put off. Things get missed.You drop the ball.And you end up feeling behind everyone else.Wondering “How do they have their shit together when I don’t?” And then all of a sudden, a client cancels, and because you've neglected your business, you're screwed. Sound...
17 days ago • 1 min read