Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
2 days ago • 1 min read
People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more....
3 days ago • 1 min read
Hey Reader, The social media managers charging four figures are not overthinking less than you. They’ve just got less to overthink about. Think about how much brain space goes into decisions that shouldn’t even be decisions. What to put in a proposal. How to host a discovery call. Whether your onboarding process makes you look good.... and on and on and on. And while your brain is tied up on all of that, there's no headspace left to actually back yourself, put your prices up, and run your...
4 days ago • 1 min read
Hey Reader, Ever had a paying client who fries your swede? Thinks they know better than you. Criticises every tiny thing. Posts randomly and ruins your strategy. Basically wants to control everything and then blames you when their results are still as sh*t as they were before you started? We'd bet that if you have one of those clients right now, they're not paying 4 figures. Here's the bad news. The way they operate won't change. That's why we've always operated on a 'one in one out' or...
7 days ago • 1 min read
Hey Reader, We keep being asked "what does a 4-figure social media management service include?" so let's get into it: It starts with onboarding. You're not just gathering the brand assets and getting access to the accounts. You're making sure you're on the same page with big picture goals, campaign plans and brand style. Discussing crisis and contingency plans and making sure everyone knows their role. Next comes the audit. You go into a new client's account and pull apart what's working,...
8 days ago • 1 min read
When I started freelancing, all my clients had tiny budgets. And I genuinely thought it was just the market. That people didn't value social media enough to pay properly. Turns out I was wrong. It wasn't the market. It was my messaging. I was speaking to everyone, so the only people listening were the ones who couldn't afford to pay the big bucks. High-paying clients were out there the whole time, hiring other SMMs whose content spoke to them. Anna was in exactly the same position with two...
9 days ago • 1 min read
When you charge £600 a month, a very specific type of client finds you. They haggle. They question every decision. They send you a 9pm voice note about fonts on a story 🙄... They want to approve every tiny thing, and somehow still blame you when the reach is low! And you end up feeling undervalued and questioning your life choices. Here's the thing though. This isn't about your talent or your work ethic. Because the price you charge is a signal. It tells people who you are, what you're worth,...
10 days ago • 2 min read
Most social media managers convince themselves they need to find bigger businesses before they can charge four figures. More corporate, someone with a PA, a company credit card and a bonus bigger than most people's salaries. But some of our best-paying clients have looked nothing like that. One of them worked out of a field with barely any phone signal, muddy boots and no desk in sight. And they paid more than some of the polished, suited businesses I've worked with. Another was a two-person...
11 days ago • 1 min read
Hey Reader, You're skilled, you're getting leads… but they all have tiny budgets. Sound familiar? Something a bit different is landing in your inbox over the next few weeks, and we think you're going to love it. Now more than ever before, people need great social media managers. Our time lines are busy, we’re fed more content than we have time to consume, and businesses that want to stand out and make sales need great people to help them do it. Your skills are more valuable right now than...
14 days ago • 1 min read