Hey Reader 👋 One of our members posed a question on today's quarterly planning call... "How much is actually manageable for one quarter?" If you're someone who sometimes finds you're trying to do too much and then feel disappointed when you can't get it all done, here are some tips we shared. Be realistic with your time and your goals. Everyone works differently and has different time commitments, so don't worry about what anyone else is doing and focus on yourself. Think about what motivates...
2 days ago • 1 min read
Reader We all want to give our clients 100%... they expect nothing less. But giving 100% to someone else’s business means there’s nothing left for yours. That's no good. When client work comes first, your own admin/marketing gets put off. Things get missed.You drop the ball.And you end up feeling behind everyone else.Wondering “How do they have their shit together when I don’t?” And then all of a sudden, a client cancels, and because you've neglected your business, you're screwed. Sound...
4 days ago • 1 min read
Hey Reader, You may be wondering how The Social Media Manager's Toolkit is different from other courses, and why it's better. Here's the honest answer: it's built on what actually works. Not just what looks good in Canva. It's based on everything we've been doing ourselves for over ten years, and what thousands of other social media managers have used to book four-figure clients and keep them. Every template, every process, every framework inside the toolkit has done the job in the real...
16 days ago • 1 min read
Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
16 days ago • 1 min read
People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more....
18 days ago • 1 min read
Hey Reader, The social media managers charging four figures are not overthinking less than you. They’ve just got less to overthink about. Think about how much brain space goes into decisions that shouldn’t even be decisions. What to put in a proposal. How to host a discovery call. Whether your onboarding process makes you look good.... and on and on and on. And while your brain is tied up on all of that, there's no headspace left to actually back yourself, put your prices up, and run your...
19 days ago • 1 min read
Hey Reader, Ever had a paying client who fries your swede? Thinks they know better than you. Criticises every tiny thing. Posts randomly and ruins your strategy. Basically wants to control everything and then blames you when their results are still as sh*t as they were before you started? We'd bet that if you have one of those clients right now, they're not paying 4 figures. Here's the bad news. The way they operate won't change. That's why we've always operated on a 'one in one out' or...
21 days ago • 1 min read
Hey Reader, We keep being asked "what does a 4-figure social media management service include?" so let's get into it: It starts with onboarding. You're not just gathering the brand assets and getting access to the accounts. You're making sure you're on the same page with big picture goals, campaign plans and brand style. Discussing crisis and contingency plans and making sure everyone knows their role. Next comes the audit. You go into a new client's account and pull apart what's working,...
23 days ago • 1 min read
When I started freelancing, all my clients had tiny budgets. And I genuinely thought it was just the market. That people didn't value social media enough to pay properly. Turns out I was wrong. It wasn't the market. It was my messaging. I was speaking to everyone, so the only people listening were the ones who couldn't afford to pay the big bucks. High-paying clients were out there the whole time, hiring other SMMs whose content spoke to them. Anna was in exactly the same position with two...
24 days ago • 1 min read