Hey Reader, One hour left to decide about joining Ads Manager Academy. After 10pm tonight, the price goes back up to £1,250. The £751 discount won’t be coming back any time soon. If you’ve been on the fence all week, this is the moment. Get Ads Manager Academy here → Use code AMA499 at checkout. Laura & Laura x
3 days ago • 1 min read
Hey , Today’s the day Ads Manager Academy goes back to £1,250. Code AMA499 dies at 10pm tonight. You pay £751 less buying it today than buying it any other day this year. Here's something to ponder... Cathy is one of our past students. She charges £1,800 for a 2-week VIP ads experience right now. She sets up the ads, talks the client through the strategy, tells them what to keep an eye on, and banks £1,800. One client at her rate covers the full price of Ads Manager Academy nearly four times...
3 days ago • 1 min read
Hey Reader, The fear we hear most from SMMs thinking about ads is this: What if I mess up a client’s ad account? Honestly, the risks are smaller than the worry suggests. Meta has built-in safeguards. Spend caps stop runaway budgets. You can pause anything with a couple of clicks. Most “mistakes” aren't actually mistakes; they're things like a campaign underperforming, which is fixable. Not catastrophic. Just normal ads management. The reason this fear hangs around isn’t that ads are...
4 days ago • 1 min read
Hey Reader, There's an issue with only offering organic social media management. Organic-only clients are running out of organic-only patience. The audience-building phase, the brand-awareness phase, the “let’s grow our followers” phase... The patience for them all eventually ends. Once a business has built a following, what they want next is conversions. Sales. Leads. Bookings. Revenue. That’s where ads come in. Organic is slow. Ads are fast. Once a business has the audience, they want...
4 days ago • 1 min read
Hey Reader, Most SMMs picture their first ads client as someone they haven’t met yet. A cold lead. A referral from a stranger. Someone who finds them on Instagram next month. It probably isn’t. Your first ads client is most likely already in your phone. Because here’s the thing about businesses that need ads. They're not a special breed. They aren’t found in some hidden corner of LinkedIn. They’re regular businesses you already know. Some of them are people you’ve followed for years. Some are...
5 days ago • 1 min read
Hey Reader, Something worth knowing about how Meta ads services get priced. When you charge a client for organic social, there's always a moment in the conversation where they hesitate and they start doing the maths in their head, trying to work out what they're getting for the money (you know what we're talking about!!) Ads retainers don't work quite like that. When a client is spending £1,000 a month on ad spend, paying someone £1,000-£1,500 to manage it feels completely logical to them....
5 days ago • 2 min read
Hey Reader, Sarah took Ads Manager Academy and never offered ads to a single client. She uses everything she learned to run ads for her own freelance business. No ad management retainers. Just better marketing for herself. Marielle did the opposite. She runs ads alongside her organic social media management service, bolting ads on as an extra service for the clients she already has. Same course. Two completely different outcomes. Both wins. We say this because you might be thinking "but what...
6 days ago • 1 min read
The biggest reason people never create a group offer (something they can sell to lots of people) is because they can't think of what to sell. In today's podcast we're showing you how to quickly find ideas and turn them into paid products in a day. What we’re sharing in this episode: How to quickly find ideas for group offers A simple process to create sales pages and automations in minutes Listen on Spotify 👇 or Apple podcasts 186: How to create a group o... May 5 · JFDI with The Two...
6 days ago • 1 min read
Hey Reader, When SMMs say “I don’t have time to learn ads”, what they usually mean is “this feels too overwhelming to even start.” Fair enough. Most ad training is exactly that. Overwhelming. 12-week courses with hour-long lessons 😭. The whole thing presented as something you “carve time out for”, which means you never start because there's no version of your week that allows you to set aside whole hours for anything. Ads Manager Academy isn’t built that way. Every lesson is under 20 minutes....
7 days ago • 1 min read