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Emails social media freelancers actually look forward to reading.

Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)

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Featured Post

The Offer Triangle can protect your income

Hey Reader, The Offer Triangle can protect your income. We've seen it happen so many times, with our members and with ourselves. When you're freelancing, you're dealing with two key risks — client dependency and income instability. You can lose one client or hit a slow patch, and your entire business feels like it's falling apart. Unless you have flexible services to replace income whenever you need it. It shouldn't matter if a client cancels tomorrow. Your Offer Triangle should protect you....

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Hey Reader, If "I don't have time right now" is the reason you haven't joined yet, I need to show you something. Emma joined the membership, working 3 hours a week, not because she wanted to. Because that's all she had. Her son has multiple severe allergies, eczema, and asthma. Meaning hospital teams and specialist treatment in London every few weeks. Medical appointments plus school drop-offs equal a schedule where flexibility isn't a luxury, it's essential. When she joined, she was making...

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Hey Reader, We're at Adobe Creator Live, but we wanted to make sure we answered the questions we've been getting asked most about the membership. Because a small niggling question you haven’t been able to find the answer to is really annoying when you're thinking about joining a membership (been there, been irritated by it!) So here are the answers to the most common queries in our inbox: “What if I join and don’t use it?” Monthly members can cancel at any time. No questions or guilt trips,...

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Hey Reader, One of the reasons social media freelancers hesitate before joining is that 'joining a membership' feels a bit... abstract? Like, what does that actually mean? What happens? Will you get a million emails? Will there be homework? Will you immediately feel behind? So let's walk you through it. Here's what actually happens when you join: Within minutes: You'll get a welcome email with your login details. You'll have instant access to the members' portal, the community, and Hubsy, so...

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Hey Reader, Kelly does Meta ads for trades businesses. Not full management. Just ads. She was good at what she did, but her income was tied to how many clients she could take on. If she wanted to make more, she had to work more. Using the Offer Triangle, she packaged her expertise into a 90-day group programme. She didn't change her niche. She didn't add new skills. But now she's not capped by how many 1:1 clients she can take on All she did was package what she already knew in a way that...

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Every fork in the freelance road comes with questions. Should I raise my rates? Do I need to drop this client? Is this digital product idea actually good, or am I just creating something no one will buy? When you work on your own, you're often making those calls alone. Or with Google. Or maybe a mate who doesn't really get the freelance thing. And you end up with five random opinions, and somehow you still don't know what to do. That's the expensive bit of running a business on your own. The...

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Hey Reader, One of the most vital frameworks we teach social media freelancers inside the membership is how to set up your business so that losing a retainer won't ruin your income. This helps our members who absolutely hate the idea of getting a 'real' job where they have to ask to go for a lunch break. This helps members who are busy with client work but still want opportunities to increase their income without adding more hours to their week. This helps members who are busy parents,...

Person holding phone near laptop and coffee.

Hey Reader, Most memberships teach you what to do and then expect you to go and pay for the tools to actually do it. We do the opposite. One of our members, Jenny, has been moving her entire business to Hubsy since she joined. One thing at a time. Website first, then her scheduler, then her email marketing. And every time she ticks something off the list, she cancels the subscription it replaced. She said, "As I tick my to-do list off, I'm also cancelling the subscription that Hubsy has...

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When someone tells you they can't afford your monthly retainer, it's easy to write them off as the wrong kind of lead. But here's what's actually happening. A monthly retainer is an ongoing financial commitment. It asks someone to say yes to the same amount leaving their account every single month, indefinitely. That's a big ask! Especially for a smaller business, or someone who's never worked with a social media manager before. A one-off payment is a completely different decision. The same...

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"I don't know enough to offer power hours""I need to learn more before I can host a masterclass""I'm too new to deliver workshops" We hear this a lot. But here's what's actually true. Offering social media management is the hardest thing you can do. You're responsible for results, month after month, for real businesses. You're making strategic decisions every single day. You know your stuff well enough that someone pays you every month to prove it. A power hour, a masterclass, a workshop......