For years, I've watched other people spend a fortune on networking. The early morning breakfasts. The hours out of the business with nothing to show for it but a stack of business cards you'll never look at again. I did it differently. I ran paid, face-to-face workshops for local businesses that needed help with their social media. They paid me to be in the room. I got to demonstrate exactly what I knew. And the businesses sitting in front of me were literally my ideal clients, with their...
about 14 hours ago • 1 min read
Hey Reader, You know that feeling when you've been doing something the slow way for months... and then someone shows you the shortcut and you're like why didn't I just do that from the start? That's our annual membership. Here's the thing. Most people stay, even when they pay monthly. That's not a guess, it's just what keeps happening. And about 90 days in, without fail, they send us some version of "I should've just gone annual." Because the monthly bill doesn't just cost more. It adds that...
1 day ago • 1 min read
For a while, I made more from my 1:1 offers than from my retainer clients. Not because I'd lost my retainer clients! Because I intentionally structured my weeks to have more flexibility. I have a disabled son (his name is William). And what that means in real terms is that my diary can change without warning. An appointment I can't cancel. A hospital stay I didn't plan for. And I've had many weeks turn into a nightmare very quickly. Retainers are brilliant, but they come with expectations,...
1 day ago • 1 min read
We know what most memberships look like. You pay. You get access. You get a welcome email. There's a Facebook group, but the last post was three weeks ago. The founders pop in for the monthly call (if you're lucky), but you don't really hear from them otherwise, and they don't really know much about you. Our membership is VERY different. We get to know our members. We're both in the community every single day. Answering questions, calling out the pattern that's quietly killing someone's...
2 days ago • 1 min read
The quickest way to make more money isn't to go find another retainer client. It's by adding a bump or an upsell to whatever you're already selling. The person already considering buying from you is your hottest lead. So if you give them the option to add something that feels like a no-brainer, it's hard to resist. Adding bumps and upsells can increase your income by 10 to 30% per sale. But most social media freelancers either rely on one main offer, or they add upsells that don't really make...
3 days ago • 1 min read
Most social media managers spend a lot of time and energy finding clients. Cold outreach. Posting on LinkedIn and hoping the right person sees it. Asking for referrals. Going to endless networking events. But what if clients were also COMING TO FIND YOU? Meet the (Meet The) Social Pro Directory. It's a publicly searchable, curated directory of professional social media managers. And it's exclusively for our members! When businesses, agencies, or brands are looking for a social media manager,...
3 days ago • 1 min read
Hey Reader, If you are not charging your retainer clients in advance, we want you to fix that this week. We know it feels uncomfortable. What if they push back? What if they leave? What if it's awkward? Here's what's more awkward: sitting at your laptop on the 9th of the month, wondering why two of your clients still haven't paid. Chasing invoices. Doing the work and then hoping the money comes. You are not a bank. You don't have to extend credit to clients. Get paid before the work starts....
4 days ago • 1 min read
Can we show you something? The Offer Triangle® isn't just a theoretical framework. This is what it's done for some of our members lately: Frankie sold 2 power hours in one week Polly won a new retainer client who also booked a VIP day on top Stephanie sold 3 spots on a brand new group programme she'd never run before Victoria delivered a power hour, and the client came straight back asking for a package Hannah landed a one-day training in London — her highest-paying service Claire upsold an...
4 days ago • 1 min read
"I've doubled my salary, but don't work anywhere near the hours" That's a real quote. From one of our members. And the reason it's possible? She built her business differently, following our advice. The Offer Triangle® isn't a theory. It's the business model that means your income grows without your workload growing too. When you've got multiple income streams, the right structure, and your whole business running through one tool, things work way better! We’ve put everything you need to...
5 days ago • 1 min read