Hey Reader,

Most freelance SMMs price their first non-retainer offer at £29.

Or £47.

Or £67 if they’re feeling brave.

Then they sell ten, make £290, and conclude that group offers don’t really work for them.

The problem isn’t the offer. It’s the price.

When you’re pricing a group offer at £29, you’re pricing it like a PDF. Like the thing being sold is the document, the video, or the templates.

It isn’t. The thing being sold is your expertise and experience, packaged in a way that lets multiple people access it at once.

Your expertise doesn’t get cheaper because more than one person bought it.

Kelly's a member of ours who does Meta ads for trades businesses.

She'd been managing ads 1:1 for years, knew her stuff, and was capped by how many clients she could take on.

So she packaged what she already knew into a 90-day programme and now sells it for £1,299 a pop.

Whether you go 1:1 like Kelly or have a group offer, the same principle applies.

When you price a group offer at £29, you attract people who only want to spend £29 on their business. When you price it at £499, £997, or £1,299, you attract people who take themselves seriously and are ready to do the work.

And what people often miss is that the lower price doesn’t make it easier to sell.

It makes it harder.

Because you have to sell ten times more to make decent money!

A few questions to ask if you’ve already got a group offer at sub-£100:

• What would change if you 5x’d the price?
• What’s actually IN the offer right now that you could reposition as expertise rather than admin?
• Who’d buy this at £499 that wouldn’t have bought at £49?
• What can you add (an audit, a Q&A, a 1:1 call) to bridge the gap between PDF energy and expertise energy?

If you're sitting on a group offer that could be making you more money, our sounding board calls inside the membership are where you bring stuff like this.

You come along, ask the question, and we help you think it through. What you're actually selling. Who's actually buying it? What would happen if you priced it for the version of your business you want, not the version you've got?

You leave with a price you'll actually charge. Not a price you've talked yourself down to.

The doors are closed right now, but the waiting list gets first access when they reopen.

​Get on the waiting list →​

Speak soon,

Laura & Laura x

P.S. The membership works out at less than £3 a day. Which sounds mad when you think that Kelly's selling one spot at £1,299 covers a whole year of being inside!

Already a member? Log in to the members portal to register for the next Sounding Board call.