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Hey Reader, Most freelance SMMs price their first non-retainer offer at £29. Or £47. Or £67 if they’re feeling brave. Then they sell ten, make £290, and conclude that group offers don’t really work for them. The problem isn’t the offer. It’s the price. When you’re pricing a group offer at £29, you’re pricing it like a PDF. Like the thing being sold is the document, the video, or the templates. It isn’t. The thing being sold is your expertise and experience, packaged in a way that lets...
Hey Reader, One hour left to decide about joining Ads Manager Academy. After 10pm tonight, the price goes back up to £1,250. The £751 discount won’t be coming back any time soon. If you’ve been on the fence all week, this is the moment. Get Ads Manager Academy here → Use code AMA499 at checkout. Laura & Laura x
Hey Reader, The fear we hear most from SMMs thinking about ads is this: What if I mess up a client’s ad account? Honestly, the risks are smaller than the worry suggests. Meta has built-in safeguards. Spend caps stop runaway budgets. You can pause anything with a couple of clicks. Most “mistakes” aren't actually mistakes; they're things like a campaign underperforming, which is fixable. Not catastrophic. Just normal ads management. The reason this fear hangs around isn’t that ads are...