Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Read this if you only offer organic social media
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Hey Reader, There's an issue with only offering organic social media management. Organic-only clients are running out of organic-only patience. The audience-building phase, the brand-awareness phase, the “let’s grow our followers” phase... The patience for them all eventually ends. Once a business has built a following, what they want next is conversions. Sales. Leads. Bookings. Revenue. That’s where ads come in. Organic is slow. Ads are fast. Once a business has the audience, they want results without waiting another year for organic to compound. Here's something most SMMs don't realise until it's too late. Organic social doesn't compete with ads. It's actually what makes ads work. When a business runs ads, Meta shows those ads to cold audiences. People who've never heard of them. And what does a cold audience do when they see an ad they don't recognise? They go and check the Instagram page. If the page looks the part. Consistent, on-brand, full of content that builds trust and the ad converts better. If the page looks neglected, the ad dies. The organic content you're already creating for your clients is literally warming up their ad audiences. And that's why you are the obvious person to run the ads. Not just because it's convenient. Because the two things are actually connected, and you're already doing half the job. You know the brand voice, understand the audience, and trust is already built. The issue comes when you don't know how to manage ads 😬. In which case, the client either keeps both services running with two different people (annoying) or finds someone who handles both and ditches you. The SMMs who can do both keep their clients. That’s what Ads Manager Academy gives you. The skill that turns a 3-month client into a 12-month one, a 12-month one into a 3-year one. When you can run ads for clients, you don't get the “we found someone who does both” message. Our offer to get Ads Manager Academy is ending. Join now and you'll only pay £499. At 10pm tomorrow the price goes back up to £1,250 Use code AMA499 at checkout to save yourself £751 and get a skill that'll keep paying you for years. Get Ads Manager Academy here → We’ll email again soon, Laura & Laura x P.S. The freelancers who keep their clients longest aren’t the cheapest. They’re the ones who can do the next thing the client needs. Your £751 discount expires at 10pm Friday 8th May. |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Have you ever had an idea pop into your head, thought it was half-decent, and then within half an hour you'd already talked yourself out of it? You were excited. Then your brain got in the way, and you binned it off without ever testing whether it was a go-er? Maybe you got one step further and asked someone else's opinion, but it's hard to tell whether your idea's any good when you keep asking the wrong people. Your partner says, "Yeah, sounds great, babe," because they love you. Your mum...
Hey Reader, Whenever we mention delegating tasks to AI, we hear the same hesitation from freelance social media managers: "But I don't want to contribute to AI taking away human jobs!" And we completely validate that fear. It shows you care about our industry. But as business owners, we need to look at the reality of the situation. Here is the harsh truth... If you are a solopreneur currently doing 100% of the work in your business because you can't afford to hire a human assistant... You are...
Hey Reader, Most freelance SMMs price their first non-retainer offer at £29. Or £47. Or £67 if they’re feeling brave. Then they sell ten, make £290, and conclude that group offers don’t really work for them. The problem isn’t the offer. It’s the price. When you’re pricing a group offer at £29, you’re pricing it like a PDF. Like the thing being sold is the document, the video, or the templates. It isn’t. The thing being sold is your expertise and experience, packaged in a way that lets...