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Hey Reader, There's an issue with only offering organic social media management. Organic-only clients are running out of organic-only patience. The audience-building phase, the brand-awareness phase, the “let’s grow our followers” phase... The patience for them all eventually ends. Once a business has built a following, what they want next is conversions. Sales. Leads. Bookings. Revenue. That’s where ads come in. Organic is slow. Ads are fast. Once a business has the audience, they want results without waiting another year for organic to compound. Here's something most SMMs don't realise until it's too late. Organic social doesn't compete with ads. It's actually what makes ads work. When a business runs ads, Meta shows those ads to cold audiences. People who've never heard of them. And what does a cold audience do when they see an ad they don't recognise? They go and check the Instagram page. If the page looks the part. Consistent, on-brand, full of content that builds trust and the ad converts better. If the page looks neglected, the ad dies. The organic content you're already creating for your clients is literally warming up their ad audiences. And that's why you are the obvious person to run the ads. Not just because it's convenient. Because the two things are actually connected, and you're already doing half the job. You know the brand voice, understand the audience, and trust is already built. The issue comes when you don't know how to manage ads 😬. In which case, the client either keeps both services running with two different people (annoying) or finds someone who handles both and ditches you. The SMMs who can do both keep their clients. That’s what Ads Manager Academy gives you. The skill that turns a 3-month client into a 12-month one, a 12-month one into a 3-year one. When you can run ads for clients, you don't get the “we found someone who does both” message. Our offer to get Ads Manager Academy is ending. Join now and you'll only pay £499. At 10pm tomorrow the price goes back up to £1,250 Use code AMA499 at checkout to save yourself £751 and get a skill that'll keep paying you for years. Get Ads Manager Academy here → We’ll email again soon, Laura & Laura x P.S. The freelancers who keep their clients longest aren’t the cheapest. They’re the ones who can do the next thing the client needs. Your £751 discount expires at 10pm Friday 8th May. |
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey Reader, Most freelance SMMs price their first non-retainer offer at £29. Or £47. Or £67 if they’re feeling brave. Then they sell ten, make £290, and conclude that group offers don’t really work for them. The problem isn’t the offer. It’s the price. When you’re pricing a group offer at £29, you’re pricing it like a PDF. Like the thing being sold is the document, the video, or the templates. It isn’t. The thing being sold is your expertise and experience, packaged in a way that lets...
Hey Reader, One hour left to decide about joining Ads Manager Academy. After 10pm tonight, the price goes back up to £1,250. The £751 discount won’t be coming back any time soon. If you’ve been on the fence all week, this is the moment. Get Ads Manager Academy here → Use code AMA499 at checkout. Laura & Laura x
Hey , Today’s the day Ads Manager Academy goes back to £1,250. Code AMA499 dies at 10pm tonight. You pay £751 less buying it today than buying it any other day this year. Here's something to ponder... Cathy is one of our past students. She charges £1,800 for a 2-week VIP ads experience right now. She sets up the ads, talks the client through the strategy, tells them what to keep an eye on, and banks £1,800. One client at her rate covers the full price of Ads Manager Academy nearly four times...