Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Your first ads client is in your phone
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Hey Reader, Most SMMs picture their first ads client as someone they haven’t met yet. A cold lead. A referral from a stranger. Someone who finds them on Instagram next month. It probably isn’t. Your first ads client is most likely already in your phone. Because here’s the thing about businesses that need ads. They're not a special breed. They aren’t found in some hidden corner of LinkedIn. They’re regular businesses you already know. Some of them are people you’ve followed for years. Some are people you went to school with. Some are local. Some are online. Some are friends of friends. What they have in common is this: They’re already trying to grow a business. They’re either spending money on ads themselves and getting frustrated, or they keep “boosting posts” without realising its the quickest way to burn their money. They’d happily pay someone trustworthy to do it properly. They just don't know that person exists. Have a scroll through your Instagram following list this afternoon. Or your LinkedIn connections. Or even your contacts. You’re going to spot at least one or two people you’d actually like to work with that fit this exact description. That’s where your first ads conversation comes from. Not from networking events. Not from cold outreach. But from people who already know you. You don’t need new contacts to add ads as a service. You need the skill, and a few honest conversations with people who are already in your world. And once you have that skill, the whole thing feels less daunting than you thought it would. No cold pitching strangers on LinkedIn. No "where do I even find clients" spiral. No starting from zero with a brand-new service no one's heard of yet. The demand is already there, and so is the trust. You just bring the skill to the conversation. That's what Ads Manager Academy gives you. The skill. Until 10pm on Friday 8th May, you can get Ads Manager Academy for £499 with the code AMA499 at checkout. That’s £751 off the usual £1,250. Get Ads Manager Academy here → We’ll email again tomorrow, Laura & Laura x P.S. The hardest bit of adding ads to your services isn't finding people who want it. It's having the skill to deliver. Sign up today for £499 with the code AMA499 (normally £1,250). Closes at 10pm on Friday 8th May. |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey Reader, Most freelance SMMs price their first non-retainer offer at £29. Or £47. Or £67 if they’re feeling brave. Then they sell ten, make £290, and conclude that group offers don’t really work for them. The problem isn’t the offer. It’s the price. When you’re pricing a group offer at £29, you’re pricing it like a PDF. Like the thing being sold is the document, the video, or the templates. It isn’t. The thing being sold is your expertise and experience, packaged in a way that lets...
Hey Reader, One hour left to decide about joining Ads Manager Academy. After 10pm tonight, the price goes back up to £1,250. The £751 discount won’t be coming back any time soon. If you’ve been on the fence all week, this is the moment. Get Ads Manager Academy here → Use code AMA499 at checkout. Laura & Laura x
Hey , Today’s the day Ads Manager Academy goes back to £1,250. Code AMA499 dies at 10pm tonight. You pay £751 less buying it today than buying it any other day this year. Here's something to ponder... Cathy is one of our past students. She charges £1,800 for a 2-week VIP ads experience right now. She sets up the ads, talks the client through the strategy, tells them what to keep an eye on, and banks £1,800. One client at her rate covers the full price of Ads Manager Academy nearly four times...