Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Simple but impressive ads maths
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Hey Reader, Something worth knowing about how Meta ads services get priced. When you charge a client for organic social, there's always a moment in the conversation where they hesitate and they start doing the maths in their head, trying to work out what they're getting for the money (you know what we're talking about!!) Ads retainers don't work quite like that. When a client is spending £1,000 a month on ad spend, paying someone £1,000-£1,500 to manage it feels completely logical to them. Because there's a direct line between what they're paying you and the revenue coming in. They want someone looking after their ad budget because they have no idea what they're doing. That's why ads clients rarely haggle the way organic clients sometimes do. And it's why ads retainers tend to stick around longer because they can see exactly what they'd lose if they stopped the ads. One ad management retainer is typically £750 to £1,500 a month when you first get started. Let's call it £1,000 to keep the numbers tidy. That means if you only had one client for three months, you'd be £3,000 up! Let's say you don't start offering ads until September, so you've got time to learn and onboard an ads client. You'd still have an extra 4k by Christmas! Christmas without the usual "can we afford to do presents properly this year" conversation. Christmas where you're not quietly stressing about January being a slow month because you've got an ads retainer rolling in regardless. That's what £4,000 in your business actually feels like. Not just numbers on a screen. We genuinely believe ad management is the most overlooked income lever in a freelance social media manager's offer suite. Most SMMs avoid it because Meta's interface is intimidating. But that's only because no one showed you how it works! Ads Manager Academy covers everything you actually need. There are 8 modules with step-by-step video tutorials, so you'll know exactly what every button does. But more than that, you'll finally get the strategy too. The bit that turns "I clicked the right buttons" into "I got the client real results." You'll still have moments where a campaign doesn't perform the way you hoped. That's ads. But you'll know how to read what happened, what to change, and what to do next, instead of staring at the dashboard wondering who the eff designed this thing! Ads management is a skill. A valuable one. And it's available for you right now for only £499 - less than half your first month's invoice! Friday at 10pm the code expires and the price goes back to £1,250, so grab it before you miss out. (Use code AMA499 at the checkout to save £751) If you've been waiting for the moment to JFDI, this is it. Speak soon, Laura & Laura x P.S. Ads Manager Academy is £499 with code AMA499 until 10pm on Friday. One client retainer pays for the course in a single month. After that, every month is profit on a skill that compounds for the rest of your career. |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Have you ever had an idea pop into your head, thought it was half-decent, and then within half an hour you'd already talked yourself out of it? You were excited. Then your brain got in the way, and you binned it off without ever testing whether it was a go-er? Maybe you got one step further and asked someone else's opinion, but it's hard to tell whether your idea's any good when you keep asking the wrong people. Your partner says, "Yeah, sounds great, babe," because they love you. Your mum...
Hey Reader, Whenever we mention delegating tasks to AI, we hear the same hesitation from freelance social media managers: "But I don't want to contribute to AI taking away human jobs!" And we completely validate that fear. It shows you care about our industry. But as business owners, we need to look at the reality of the situation. Here is the harsh truth... If you are a solopreneur currently doing 100% of the work in your business because you can't afford to hire a human assistant... You are...
Hey Reader, Most freelance SMMs price their first non-retainer offer at £29. Or £47. Or £67 if they’re feeling brave. Then they sell ten, make £290, and conclude that group offers don’t really work for them. The problem isn’t the offer. It’s the price. When you’re pricing a group offer at £29, you’re pricing it like a PDF. Like the thing being sold is the document, the video, or the templates. It isn’t. The thing being sold is your expertise and experience, packaged in a way that lets...