Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Scared to break your clients ad account?
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Hey Reader, The fear we hear most from SMMs thinking about ads is this: What if I mess up a client’s ad account? Honestly, the risks are smaller than the worry suggests. Meta has built-in safeguards. Spend caps stop runaway budgets. You can pause anything with a couple of clicks. Most “mistakes” aren't actually mistakes; they're things like a campaign underperforming, which is fixable. Not catastrophic. Just normal ads management. The reason this fear hangs around isn’t that ads are dangerous. It’s because most SMMs are looking at ads from the outside, with no proper training to ground them. Everything looks scary when you don’t know how it works. That’s exactly what Ads Manager Academy fixes. The buttons stop being scary because you know what they do. The data stops being intimidating because you know what to look for. The fear shrinks because the unknown shrinks. And here’s the bigger picture worth thinking about. The fear of messing up an ad account is small. The cost of never learning ads is bigger. It’s the £750-£1,500 you’re not earning from each client each month. It’s the organic clients who eventually cancel your contract to hire someone who does both. It’s the year that looks the same as the last one because nothing has changed about what you can offer. The risk of action is one slightly awkward conversation with a client. The risk of inaction is your income staying exactly where it is. Your £751 discount on Ads Manager Academy expires at 10pm tonight. And you'll have to pay more than double to learn Meta ads tomorrow! Do yourself (and your clients) a favour and use code AMA499 on the checkout to join the course for only £499 while you can. Join Ads Manager Academy here → Speak soon, Laura & Laura x P.S. Only a few hours left to get the skill at £499 instead of £1,250. Price goes up at 10pm. Use code AMA499 at checkout |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Have you ever had an idea pop into your head, thought it was half-decent, and then within half an hour you'd already talked yourself out of it? You were excited. Then your brain got in the way, and you binned it off without ever testing whether it was a go-er? Maybe you got one step further and asked someone else's opinion, but it's hard to tell whether your idea's any good when you keep asking the wrong people. Your partner says, "Yeah, sounds great, babe," because they love you. Your mum...
Hey Reader, Whenever we mention delegating tasks to AI, we hear the same hesitation from freelance social media managers: "But I don't want to contribute to AI taking away human jobs!" And we completely validate that fear. It shows you care about our industry. But as business owners, we need to look at the reality of the situation. Here is the harsh truth... If you are a solopreneur currently doing 100% of the work in your business because you can't afford to hire a human assistant... You are...
Hey Reader, Most freelance SMMs price their first non-retainer offer at £29. Or £47. Or £67 if they’re feeling brave. Then they sell ten, make £290, and conclude that group offers don’t really work for them. The problem isn’t the offer. It’s the price. When you’re pricing a group offer at £29, you’re pricing it like a PDF. Like the thing being sold is the document, the video, or the templates. It isn’t. The thing being sold is your expertise and experience, packaged in a way that lets...