Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
You should send this email too
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This is one of those emails every freelancer means to send… but rarely does. The “here’s how I can actually help you” email. Not a launch or a sales pitch. But a clear reminder of what you do, and where people can go if they need support. And in typical two Lauras style, we're practicing what we preach and doing exactly that today. And yes... you should absolutely send your own version of this email this week too. Here’s what we’ve got going on right now, in case you need us 👇 If you want to build a proper, profitable freelance business this year, The Social Media Managers Toolkit is where we teach you how to attract and work with 4-figure clients, price properly, and stop winging it. If you want everything in one place (CRM, emails, funnels, proposals, payments, scheduling, email marketing, automations etc) Hubsy is our all-in-one platform built specifically for social media managers who are done juggling 7 tools. If you want help creating content that actually supports your business (without burning your brain every time you post), The Content Kit gives you tons of ideas you can use again and again. And if you want to add a high-value skill that helps you get better results for clients and earn more, Ads Manager Academy teaches you how to confidently offer Meta ads as a service. Our Annual Planner is designed to help you zoom out, get clear, and stop reacting to your business week by week. And our blog is packed with genuinely useful stuff covering pricing, confidence, systems, content, and tons of other freelance related things all written for people actually working in the social media space. And there's tons more on our Everything page so you can browse without pressure. Your audience can't be expected to remember everything you offer. They’re busy and (in the nicest possible way), your business is not high on their agenda. So send the email. List your services. Link your resources. Remind people how you can help. You’re not being annoying. You're being helpful. And maybe your email will land at the perfect moment! Speak soon, ~ Laura & Laura 💕 |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
When I was 10 years old, I wrote to my local newspaper. They had this deal where they'd give out free ice cream if you wrote in for your birthday. Only it wasn't MY birthday - it was my Dad's, and I thought he'd like a free ice cream. I told them he would be 36, and his favourite ice cream was mint chocolate chip (that's my favourite too). They must have been stuck for stories as the front page headline that week read, "COLIN MOORE IS 36" 😱 That week, our phone didn't stop ringing with people...
If showing up online feels a bit heavier than it used to, there’s a good reason for that. It’s not that you’ve lost confidence. And it’s definitely not that you’re suddenly bad at marketing. It's that AI has changed everything. We're hearing it over and over. And it hasn't just changed how content is created (although that's a biggie) It’s reduced people's trust levels... massively. Between deepfakes, confident opinions with zero experience behind them, and stats that sound impressive but are...
Does this sound familiar? You spend ages putting a price together for a client who promises you content only for it to never arrive So you: grab some stock images repurpose their old content spend far too long in Canva or ask chat GPT to come up with something All while thinking, “I really wish I’d charged more for this.” It’s THE most frustrating thing ever. But here’s the bit most people miss… The longer you keep creating content without the assets they agreed to provide, the less incentive...