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How to earn trust in 2026
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If showing up online feels a bit heavier than it used to, there’s a good reason for that. It’s not that you’ve lost confidence. And it’s definitely not that you’re suddenly bad at marketing. It's that AI has changed everything. We're hearing it over and over. And it hasn't just changed how content is created (although that's a biggie) It’s reduced people's trust levels... massively. Between deepfakes, confident opinions with zero experience behind them, and stats that sound impressive but are totally made up, people are more sceptical than ever. Which matters when your business relies on trust. Instagram recently shared how people are moving away from sharing perfectly polished content and towards what feels real, human, and in-the-moment. But let’s be clear. Messy content with no strategy isn’t the answer either. What is working is credibility. And one of the fastest ways to build that right now is video. Not because the algorithm favours video... because video means people can hear you think, watch how you explain things, and decide for themselves whether they trust you. We know being on video can still feel awkward, exposing, and uncomfortable. Which is exactly why we’re bringing back the Video Confidence Challenge. Five days. Simple confidence-building prompts. No pressure to be perfect. Just support to help you feel more comfortable showing up as yourself on camera. If 2026 is the year you stop hiding and start being seen, this is a really good place to start. ~ Laura & Laura 💕 TLDR: Sign up for the 2026 Video Confidence Challenge - we start 21st Jan! |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
When I was 10 years old, I wrote to my local newspaper. They had this deal where they'd give out free ice cream if you wrote in for your birthday. Only it wasn't MY birthday - it was my Dad's, and I thought he'd like a free ice cream. I told them he would be 36, and his favourite ice cream was mint chocolate chip (that's my favourite too). They must have been stuck for stories as the front page headline that week read, "COLIN MOORE IS 36" 😱 That week, our phone didn't stop ringing with people...
Does this sound familiar? You spend ages putting a price together for a client who promises you content only for it to never arrive So you: grab some stock images repurpose their old content spend far too long in Canva or ask chat GPT to come up with something All while thinking, “I really wish I’d charged more for this.” It’s THE most frustrating thing ever. But here’s the bit most people miss… The longer you keep creating content without the assets they agreed to provide, the less incentive...
Hey Reader, We're all for starting the working year as organised and intentional as possible. So when we saw this reel, we immediately thought of you! In it, Amanda shares a great tip for decluttering your photo album. It's freed up tons of space on my phone. Hope it helps! ~ The two Lauras Here are some other ways we can support you... 📖 Check out our blog. We have tons of articles to help you in your freelance business. From content and marketing tips to business advice and everything in...