Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Oh to be 9 again!
Let’s be honest: most people aren’t properly reading your social media posts. At best, they’re scanning. And when they do read them, they’re processing your copy at the level of a 9-year-old. 😳 So, as a social media manager (or ads manager) simplifying your copy matters is really important because: 1️⃣ Confused people don’t convert 2️⃣ You’re writing for brains in scroll mode 3️⃣ Good ideas get lost in word soup That’s why we love this free tool. It checks your readability score before you post, so you can make sure your captions are at the right level for your readers. Bookmark it, run your copy through it (especially if ChatGPT got wordy again), and keep it simple. ~ The two Lauras P.S. It told us this email should be readable by an 11-year-old. We’ll aim for nine next time 😅 |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! We know it's August, but the big man 🎅🏻 will be here before we know. And this is the perfect time to start getting organised (don't panic, we don't mean start the Christmas shopping)It's time to start encouraging your clients to prepare for the festive season!Here's not one but two small things you can do this week to get them prepared:👉🏻 Check they've got a...
Ever buy something expecting it to be a bit “meh”… but end up completely obsessed? That’s exactly what happened when I told Laura D we should try the Email Remix Wizard (created by our pals Justin & Sarah at Wake Up To Freedom). I'd hoped it might help a little here and there when we wanted to talk about something we'd mentioned in emails before. But honestly, it’s been blowing my mind because: The emails it writes actually sound like us! Most AI tools butcher tone, but this one is spot-on,...
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! Let’s talk about the dopamine high of a client win. You know the one... 💥 A post goes viral or sales are up, and they actually notice.💬 They send you a message saying, “Omg you’re amazing” 👏 They thank you like a normal, appreciative human In that moment, they LOVE you.And you’re glowing, obviously. But here’s the thing no one mentions.Their gratitude has a shelf...