Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
💤 The #1 cause of burnout for SMMs (and how to fix it)
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Freelance life is meant to feel freeing, right? But when you’re a social media manager, it can feel more like you’ve swapped a full-time boss for five different new ones, 47 logins, and so many tabs your laptop looks like it is growing something! Burnout is one of the most common reasons people leave the freelance world, it breaks our hearts when we see incredible social media managers give up because they’re stretched too thin. But burnout doesn’t just happen overnight. It creeps in quietly through small, relentless habits like…
So just like it doesn't appear overnight, you don't have to fix it all overnight either 😅 You can start with just one tweak to make life feel less chaotic. Our top suggestion would be batch-creating and scheduling your content ahead of time – both for you and your clients. By which we don't just mean creating a whole week's worth of content in one sitting (although that definitely helps), we mean... ... turning that great reel you made into a carousel now (not next time you need a content idea) and scheduling it in advance. ... reusing old content rather than always thinking of new ... working on a campaign rather than individual posts All things that make your content work better without you working overtime. We dive deeper into this (and share other ways to reduce overwhelm) in this week’s episode of JFDI with The Two Lauras. So, if you’ve been feeling like you’re drowning, this episode will give you practical, easy-to-implement changes to simplify your business and get back to loving freelancing again.
Hope it helps! Laura & Laura 💕 P.S. Even if you’re not feeling burnt out right now, the tips we share will help you put boundaries and systems in place so you never get to that point. Your future self will thank you!
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Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Whenever people talk about the importance of testing marketing content, they always make it sound super complicated. Not us! Today's email is a quick lesson for a simple process that'll help you test content quicker. It comes with two bonuses: It also helps you create more content in less time It works for clients too! Let's dive in. The fastest way to test content formats Step one: Every time you create a new post, immediately turn it into multiple versions by choosing any 3 from this list:...
I still remember the exact moment this strategy blew my tiny mind. I’d been running a business for over a decade, but somehow this had never crossed my radar. I was listening to a podcast, sitting in traffic and… bam... I've never forgotten it. The strategy itself was painfully simple: Offer someone something else the moment they’ve bought something from you. That’s it. The podcast used an example of a venue offering a drinks package immediately after someone bought tickets. Hearing how much...
Look… we’re just going to say it. 2025 has been a lot. Not “ha ha that was wild” a lot…but the kind where you find yourself staring out of a window at 11am thinking,“Maybe I’ll just go work at the local cat rescue” … even though you don’t even like cats. But guess what? Somehow, despite Instagram having identity crises every five minutes, clients sending “quick question!!!” messages every 5 minutes, you’re still here. Still showing up.Still doing your work.Still keeping your business alive...