Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
💤 The #1 cause of burnout for SMMs (and how to fix it)
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Freelance life is meant to feel freeing, right? But when you’re a social media manager, it can feel more like you’ve swapped a full-time boss for five different new ones, 47 logins, and so many tabs your laptop looks like it is growing something! Burnout is one of the most common reasons people leave the freelance world, it breaks our hearts when we see incredible social media managers give up because they’re stretched too thin. But burnout doesn’t just happen overnight. It creeps in quietly through small, relentless habits like…
So just like it doesn't appear overnight, you don't have to fix it all overnight either 😅 You can start with just one tweak to make life feel less chaotic. Our top suggestion would be batch-creating and scheduling your content ahead of time – both for you and your clients. By which we don't just mean creating a whole week's worth of content in one sitting (although that definitely helps), we mean... ... turning that great reel you made into a carousel now (not next time you need a content idea) and scheduling it in advance. ... reusing old content rather than always thinking of new ... working on a campaign rather than individual posts All things that make your content work better without you working overtime. We dive deeper into this (and share other ways to reduce overwhelm) in this week’s episode of JFDI with The Two Lauras. So, if you’ve been feeling like you’re drowning, this episode will give you practical, easy-to-implement changes to simplify your business and get back to loving freelancing again.
Hope it helps! Laura & Laura 💕 P.S. Even if you’re not feeling burnt out right now, the tips we share will help you put boundaries and systems in place so you never get to that point. Your future self will thank you!
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Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
We love a good trend. (note the word good) The Anthroplogie rock, this week's rapture... hell even 'Nothing beats a Jet2 holiday' was ok to start with. But not all trends are worth jumping on, and the new Instagram reel size that seems to be blowing up this week is one of those trends we're swerving! In case you missed it, people have started posting 5120x1080 Reels. They look like this 👇 There are 3 reasons you might wanna avoid following this trend... 1) People watching without sound won't...
I don’t know about you, but I hate remembering passwords. Yet somehow, I can never forget one very important one: the Deliveroo passcode! They use a simple two-digit passcode that never changes, and coz it's always the same, I always remember it! That’s exactly why we built the Hubsy Power Hour portal in the way we did. Because you don't need the added admin that comes from sending follow-up emails with the recordings and any notes you promised to send over, but you also don't want your...
Ever had a project in your brain for years, and then suddenly feel so close to completion you can almost touch it That was us this summer. We were juggling kids off school, mountains of laundry and roughly one million “Mum, can I have a snack?” requests… …all while secretly building something we’ve wanted to create since 2019. It’s called Hubsy, and if you’ve been following along on Instagram, you’ve probably heard a little bit about it. But we've SO many questions since we first mentioned...