The WORST moment to ask for a review 🤦‍♀️


Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business!

You’ve probably heard this advice before:

“Make sure you ask for a testimonial at the end of your contract/project.”

But that's too late.

The gratitude has worn off. And your client has mentally already moved on to the next thing.

That’s why we ask for testimonials and reviews throughout the working relationship, not just at the end.

Gratitude has an expiry date. Reciprocity decay is real (sounds like a contagious disease, but it’s just psychology!)

If you want rave reviews, glowing quotes, and case studies you can use to convert leads into paying clients, you’ve gotta ask at the right time.

Here are three green-light moments to pounce on:

1) They send you a love note.
“OMG you’re a genius.”
“Our website traffic has doubled”
“Can’t believe how easy this launch felt.”

Screenshot the message, ask if you can use it, AND ask for more.

2) They’re getting noticed.
Maybe it's new leads in the DMs. A post going viral (for them) or a nice comment from a new customer.
That’s your cue to ask for a review. If the client's happy, they won't say no.

3) They have a significant win.
Whether it’s reach, revenue, or a random podcast feature, if your work helped them hit a business goal, that’s the moment to ask for a case study or review.

Ignore all the crappy advice telling you to ask at the end of a contract! That's awkward for both of you, and it won't generate the reviews you really want.

You could even ask today!

~ Laura & Laura 💕

P.S. Our case study coach, Jocelyn Montemarano, has recorded a masterclass just for Inner Hub members, all about how to ask better questions, gather the best details, and shape client stories into compelling testimonials that you can use everywhere. It’s in the member portal now.

Not a member yet? Come join us!


Here are some other ways we can support you...

🎧 Listen to JFDI with the two Lauras, our weekly podcast where we talk about working as a freelance social media manager and share tips and advice to make your life easier. Tune in to this week's episode here.

💖 Want to sell Power Hours but not sure where to start? That's what the Power Hour pack was created for! We're sharing everything you need to know to add this valuable service to your business. Use code SSPH to get £150 off!

😍 Join the membership specifically designed to support you and your business since you spend all day supporting everyone else's business! Get training, coaching, tools and accountability to build a sustainable business in The Inner Hub.

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