You’ve probably heard this advice before: “Make sure you ask for a testimonial at the end of your contract/project.” But that's too late. The gratitude has worn off. And your client has mentally already moved on to the next thing. That’s why we ask for testimonials and reviews throughout the working relationship, not just at the end. Gratitude has an expiry date. Reciprocity decay is real (sounds like a contagious disease, but it’s just psychology!) If you want rave reviews, glowing quotes, and case studies you can use to convert leads into paying clients, you’ve gotta ask at the right time. Here are three green-light moments to pounce on: 1) They send you a love note. 2) They’re getting noticed. 3) They have a significant win. Ignore all the crappy advice telling you to ask at the end of a contract! That's awkward for both of you, and it won't generate the reviews you really want. You could even ask today! ~ Laura & Laura 💕 P.S. Our case study coach, Jocelyn Montemarano, has recorded a masterclass just for Inner Hub members, all about how to ask better questions, gather the best details, and shape client stories into compelling testimonials that you can use everywhere. It’s in the member portal now. Not a member yet? Come join us!
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We love a good trend. (note the word good) The Anthroplogie rock, this week's rapture... hell even 'Nothing beats a Jet2 holiday' was ok to start with. But not all trends are worth jumping on, and the new Instagram reel size that seems to be blowing up this week is one of those trends we're swerving! In case you missed it, people have started posting 5120x1080 Reels. They look like this 👇 There are 3 reasons you might wanna avoid following this trend... 1) People watching without sound won't...
Freelance life is meant to feel freeing, right? But when you’re a social media manager, it can feel more like you’ve swapped a full-time boss for five different new ones, 47 logins, and so many tabs your laptop looks like it is growing something! Burnout is one of the most common reasons people leave the freelance world, it breaks our hearts when we see incredible social media managers give up because they’re stretched too thin. But burnout doesn’t just happen overnight. It creeps in quietly...
I don’t know about you, but I hate remembering passwords. Yet somehow, I can never forget one very important one: the Deliveroo passcode! They use a simple two-digit passcode that never changes, and coz it's always the same, I always remember it! That’s exactly why we built the Hubsy Power Hour portal in the way we did. Because you don't need the added admin that comes from sending follow-up emails with the recordings and any notes you promised to send over, but you also don't want your...