Whenever people talk about the importance of testing marketing content, they always make it sound super complicated.

Not us!

Today's email is a quick lesson for a simple process that'll help you test content quicker.

It comes with two bonuses:

• It also helps you create more content in less time
• It works for clients too!

Let's dive in.

The fastest way to test content formats

Step one:

Every time you create a new post, immediately turn it into multiple versions by choosing any 3 from this list:

1. Carousel
2. B-roll video
3. Talk to camera video
4. Voice-over video
5. Short text post
6. Long text post

We're starting with a carousel post, but you can start with a video, blog, etc

• Create your original carousel
• Paste the copy/caption onto a b-roll video
• Turn the same copy into a script and record a voice-over (or get your client to)
• Use that script again for a talk-to-camera video (you or your client)

Batch these straight away, then post them gradually over a few days or weeks depending on your usual rhythm.

Step two:

Track the stats that match your primary goal.

Growing your audience? Check follower numbers and reach.
Focused on sales? Track website clicks, DMs... whatever signals intent.

And just like that… you’ve tested your content without turning it into a full-time job.

This method also speeds up your workflow (and saves tons of time)

Follow this process:

• Block out an hour or two
• Pull your best-performing content (aligned to your goal)
• Turn each post into three more using the system above
• Use this as your starting point with every new client
• Repeat it for your own content every quarter

When to use this testing method:

Anytime honestly.

Repurposing and remixing your content like this is how smart SMMs work.

But there’s one time you should absolutely prioritise it:

Right before a big promotion.

Here’s why.

Promos mean limited time and limited posting opportunities.

So you want to know which format is most likely to land.

This testing sprint gives you a clear idea of what content style is performing best right now so you’re not accidentally creating a load of Reels when your audience is responding better to carousels.

Plus, this method helps you build “always ready” evergreen content which we LOVE because it lets you run more promos without reinventing the wheel every time.

Try it and let us know how it goes :)

~ The two Lauras

P.S. This is just ONE way of testing, if you want us to share other ways or create more lesson based emails, reply and let us know!