Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
💡 why your income feels unpredictable
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Can we talk about something that really needs to be on your radar as a freelancer? If your entire income depends on a handful of client retainers, you’re one message away from panic mode. A slow month. A contract ending. Someone ghosts you or an invoice goes unpaid and suddenly, the money stops, but your bills don’t. It's why we're always banging on about having diverse income streams. It's not about about hustling harder or adding pointless jobs to your to-do list. It’s about building systems that mean you're never left in the lurch with bills to pay and no way to bring in any revenue to cover them. That could look like: • Selling a digital product that runs on autopilot • Running power hours or workshops for quick cash injections • Offering memberships or communities for recurring revenue • Using funnels that do the selling while you’re walking the dog 🐶 We built Hubsy to make this stuff easily doable. It’s where all the moving parts come together: your emails, sales pages, payments, clients, automations, even your community... all in one place. But, unlike most tools, we're not just going to tell you what buttons to press. We'll be helping you with the strategy, giving you accountability and supporting you long term. We're opening spaces for early adopters on Monday 17th November But you have to be on our waiting list to get one! ~ The two Lauras P.S. If you've been wondering WTF is Hubsy, there's more information here! |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Whenever people talk about the importance of testing marketing content, they always make it sound super complicated. Not us! Today's email is a quick lesson for a simple process that'll help you test content quicker. It comes with two bonuses: It also helps you create more content in less time It works for clients too! Let's dive in. The fastest way to test content formats Step one: Every time you create a new post, immediately turn it into multiple versions by choosing any 3 from this list:...
I still remember the exact moment this strategy blew my tiny mind. I’d been running a business for over a decade, but somehow this had never crossed my radar. I was listening to a podcast, sitting in traffic and… bam... I've never forgotten it. The strategy itself was painfully simple: Offer someone something else the moment they’ve bought something from you. That’s it. The podcast used an example of a venue offering a drinks package immediately after someone bought tickets. Hearing how much...
Look… we’re just going to say it. 2025 has been a lot. Not “ha ha that was wild” a lot…but the kind where you find yourself staring out of a window at 11am thinking,“Maybe I’ll just go work at the local cat rescue” … even though you don’t even like cats. But guess what? Somehow, despite Instagram having identity crises every five minutes, clients sending “quick question!!!” messages every 5 minutes, you’re still here. Still showing up.Still doing your work.Still keeping your business alive...