Can we talk about consistency?
Coz it's probably causing 99.9% of our readers big problems.

When it comes to social media marketing, people often say things like:
​“You need to post consistently.”
“You need to keep your branding consistent.”
“Your tone has to stay consistent.”

Yada yada yada 🫠

And maybe there’s some truth in that… but here’s the thing no one really says:

Consistency doesn’t have to mean the same thing for everyone.

The rule of consistency has too many boundaries.

They might think posting consistently means posting every single day.
But for you, it might mean showing up when you have something valuable to say.

They might think consistency in branding means using the same colours, fonts or filters every time.
But for you, it might mean always adding happy music, filming your talkie reels in the same cosy corner of your house, or (in our case) making the occasional reference to Diet Coke and Chris Hemsworth.

Here’s our little confession:
We wrote daily emails for years. And we loved it.
But last week?
We didn’t write a single one.

And you know what?
That doesn’t make us inconsistent.
It makes us human.

If you’ve fallen off the wagon with your content, emails, or even your client work processes, you don’t have to wait for the right time, the start of the month, or the perfect idea to start again.

You can just… start. Today. Now.
No guilt, no apology tour required.

So here’s your permission slip:
Do it your way.

Define what consistency means to you, not what some random marketing guru on Instagram says it should mean.

Because the only thing worse than being inconsistent… is quitting because you set yourself rules you couldn’t realistically stick to.

We’re jumping back into writing emails today, but not because we “should.” Because we want to.

And that’s what will keep us coming back, again and again. Will it be daily? Who knows.. watch this space to find out!

Speak soon!

~ Laura & Laura 💕

The Two Lauras

P.S. Hubsy is launching soon, and Inner Hub members are getting first access (at super low rates), so if you're not already a member, now would be a great time to join us! Tap here to get in!​

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