You’ve probably seen a million posts saying “steal this hook”, but they never say HOW you could use it yourself, or (more importantly) WHY it worked, which is the bit that actually matters.

Today, we thought we'd dive into one of our recent posts that did really well 👇

Let's break down the hook so you can try your own version.

Someone told us they think CTAs are spammy so they don't use them... so we wrote a list of non-spammy ones!

It worked because:

1. It called out a common belief lots of people have, but it didn’t point the finger at the reader. Using a bit of distance (“someone told us”) made it safe for readers to nod along without feeling attacked and comment without looking silly.
2. It challenged the common belief by offering something that was the opposite of the belief. (They thought CTAs were spammy; we promised non-spammy options)
3. It opened a loop and made people want to swipe for the solution.

But we didn't stop there...

By relating the content to something else that would help solve another common problem (reusing old content), the CTA to grab our related freebie became stronger because people understood how it was relevant.

What you can't see from the vanity metrics is that over 100 people joined our email list from this single post 🥳 (maybe you're one of them?)

If you want to try this in your next post, steal this formula:

Someone told me [belief or problem that your audience has], so I [solve the problem]

Once you've delivered on it, be sure to add your own CTA with something helpful they can save or use. Add a keyword to get people in your DMs to deliver the link if you're using a messenger bot. (Did you know Hubsy can do this for you?)

Let us know if you're gonna try it! Tag us if you do 😊

Speak soon,

Laura & Laura 💕

~ The two Lauras

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