Let’s talk about the dopamine high of a client win.

You know the one...
💥 A post goes viral or sales are up, and they actually notice.
💬 They send you a message saying, “Omg you’re amazing”
👏 They thank you like a normal, appreciative human

In that moment, they LOVE you.
And you’re glowing, obviously.

But here’s the thing no one mentions.
Their gratitude has a shelf life shorter than the viral M&S strawberry sandwich.

This expiry issue is called reciprocity decay.

It’s a fundamental psychological principle, and it matters to your business.

The longer you wait to ask for something in return — a testimonial, a case study, a review, even a shoutout — the less likely it is you’ll get it.

That's why we ALWAYS tell people never to wait until the end of a client relationship to ask for a case study!

So here’s your one small thing this week:

👉 Scroll through your messages.
Find that recent client who said something nice.
And ask them if you can use their words as a testimonial ASAP, before their reciprocity expires, and they forget how amazing you are.

Seriously. Do it today!

And then every time you have a reason, ask for the review, case study etc, before it's too late!

~ Laura & Laura 💕

P.S. Our own case study coach, Jocelyn Montemarano, has recorded a special masterclass exclusively for our Inner Hub members. You'll learn how to craft your case study questions to get the best possible responses from your clients and all the details you need to include in a case study. And you'll learn how to craft a compelling story you can use in your emails, social posts, or services page! It'll be available in the member's portal soon - if you're not already a member, come and join us!​

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