Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
4 figure client series: You get the clients you price for
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When you charge £600 a month, a very specific type of client finds you. They haggle. They question every decision. They send you a 9pm voice note about fonts on a story 🙄... They want to approve every tiny thing, and somehow still blame you when the reach is low! And you end up feeling undervalued and questioning your life choices. Here's the thing though. This isn't about your talent or your work ethic. Because the price you charge is a signal. It tells people who you are, what you're worth, and what kind of working relationship they're walking into. Low prices don't just attract low budgets. They attract low trust. Clients who pay four figures hire you because they're invested. They're not watching over your shoulder or sending midnight voice notes about fonts. They trust you to do your job. They give feedback like a grown-up. They let you get on with it. Same work. Completely different experience. So if you're exhausted by your clients right now, look at your prices. That's usually where it starts. You don't just deserve more money. You deserve better clients. Turns out they come together. The tricky part is you can't just add a zero to your rate and hope for the best. A higher price needs to feel believable, to your clients and to you. And that believability comes from how your business operates at every touchpoint. The way you show up in your messaging, the proposal they receive, and the onboarding experience when they say yes. That's what makes £1,500 a month feel like a no-brainer instead of a risk. That's exactly what The Social Media Managers Toolkit gives you. The messaging framework to attract the right clients in the first place, the proposal template that has closed 100% of Laura D's four-figure clients, and the onboarding process that makes them feel so looked after they never want to leave. Nadia was charging £600 a month when she joined. Within 39 days, she had a new client paying her £1,625 a month. Not because she got lucky. Because she had the right systems in place. Get the toolkit now to book your first four-figure client before summer. Join Here → It's a one-time payment of £499, or you can set up a payment plan with Klarna or Clearpay on the checkout if you prefer. Plus, if you sign up today, you'll also get The Social Media Manager's Email Template Bundle for free with 13 done-for-you emails for the conversations you keep putting off. Late payments, referrals, case studies, etc. We'll email again soon! ~ The two Lauras |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey Reader, You may be wondering how The Social Media Manager's Toolkit is different from other courses, and why it's better. Here's the honest answer: it's built on what actually works. Not just what looks good in Canva. It's based on everything we've been doing ourselves for over ten years, and what thousands of other social media managers have used to book four-figure clients and keep them. Every template, every process, every framework inside the toolkit has done the job in the real...
Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more....