Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Stop being so easy to hire
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People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more. The moment a potential client thinks, "What if they won't take me on?" they stop being passive browsers and become active, motivated buyers. This is one of the many reasons we insist on potential clients completing an application form before we get on a call with them. The application form creates a moment of genuine uncertainty when they switch from "should I hire them?" to "I really hope they'll let me hire them." Four-figure clients are used to vetting processes. They respect gatekeeping. Allowing anyone to book a call without screening them first doesn't scream premium — it says you're not picky and you'll work with anyone. And this process changes the whole dynamic before the relationship even starts. The discovery call stops feeling like an interview because they're already invested, excited to talk, and hoping they make the cut. That's a completely different experience than most social media managers get 👏 Inside The Social Media Managers Toolkit, we walk you through our whole application form strategy, including what to actually ask so you can book your first 4-figure client before the summer — even if you're currently charging £300-£600. It's £499 to join, or 3 payments of £166.33 with Klarna. When you stop trying to make it easy for everyone to hire you, the right people suddenly find it very easy to say yes. We’ll email again soon, Laura & Laura x P.S. The Social Media Managers Toolkit helps you land 4-figure clients through premium positioning and vetting strategies. |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey Reader, You may be wondering how The Social Media Manager's Toolkit is different from other courses, and why it's better. Here's the honest answer: it's built on what actually works. Not just what looks good in Canva. It's based on everything we've been doing ourselves for over ten years, and what thousands of other social media managers have used to book four-figure clients and keep them. Every template, every process, every framework inside the toolkit has done the job in the real...
Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
Hey Reader, The social media managers charging four figures are not overthinking less than you. They’ve just got less to overthink about. Think about how much brain space goes into decisions that shouldn’t even be decisions. What to put in a proposal. How to host a discovery call. Whether your onboarding process makes you look good.... and on and on and on. And while your brain is tied up on all of that, there's no headspace left to actually back yourself, put your prices up, and run your...