Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
We invested in a video tech company 🤯
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Hey Reader, We invested in a video tech company 🤯 That sentence still feels mad to type, but here we are. We did it because video marketing is HARD AF. There's so much to think about with it. What’s the topic? What’s the hook? What’s the first line? What am I actually going to say? Forty minutes later, you’ve got a half-written script, no video, and wonder why you bothered putting your lippy on. Every freelance SMM we know has had this exact experience (maybe not the lippy 😉) So when our friends Martin and Lyndsay told us they were building a tool to fix exactly this, our ears pricked up. Then they let us play with it before it launched in February. And it was awesome. It makes creating video genuinely easy. It writes the hook. Gives you the talking points. The script loads into a teleprompter for you to record. And editing is easy too. So we invested because we know freelancers need it (and so do their clients) The tools you already use and love can become an income stream for you too. Most SMMs we speak to don’t consider themselves affiliate marketers. But they use and recommend tools like Hubsy, Canva and Airtable all day long for free. Just casually. In DMs. On calls. In Slack messages to clients. Every single one of those recommendations is unpaid marketing for somebody else’s business. If you use a tool, trust it, and would recommend it anyway, you should use an affiliate link. Even one or two sales every month adds up to the kind of money that pays for a holiday by the end of the year. And yes, Vidonary has an affiliate programme too 😉 If you find videos hard, you should probably try Vidonary. This week is the best time to join because you can get 20% off for life, plus a cool bonus stack:
This deal ends on Friday. Get 20% off Vidonary for life → And once you're inside, make sure you grab an affiliate link so you can get paid to tell your clients about it! We’ll email again soon, Laura & Laura x P.S. We don’t invest in things lightly. We invested in this because Martin and Lyndsay know video the way we know social media managers, and the tool reflects that. |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hello Reader, Meta made £94.8 BILLION from ads last year, and most social media managers didn't see a penny of it. Every single one of those campaigns needed someone to set it up and manage it. But most SMMs assume ads management is harder than organic. Yes, the platform looks scary the first time you open it. The numbers feel high stakes. Reading data sounds like something other people do. But the truth is, managing ads is not harder than organic... It's just less familiar. Meanwhile, the...
We’re back baby! After a hiatus, the podcast is back, and we’re doing things a little differently! The format is changing 🤯 we’ll explain more about what that means on this week’s episode. What we’re sharing in this episode: Why you need to charge in advance and how to handle clients with annoying payment terms How you’re unintentionally giving clients permission to pay you late Taking the emotion out of asking for what you’re owed A simple way to make sure late payments don't happen twice...
Everyone's talking about AI for content and copywriting. Focusing on how to make it sound like you. And yeah, that's one problem it can solve, but honestly, the bigger problem for social media managers isn't the content (coz if you can write, you can write content.) The more urgent problem to solve is ensuring your income isn't capped (or worse, put at risk) because you can only handle a handful of clients at a time. The solution to that isn't using AI to help with your client work. It's...