Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Bet you weren't expecting this!!
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We’re back baby! After a hiatus, the podcast is back, and we’re doing things a little differently! The format is changing 🤯 we’ll explain more about what that means on this week’s episode. What we’re sharing in this episode:
What we didn’t share in this episode…We went into podcasting to share our ideas, give you free advice and (being very honest) record content that doesn’t involve us needing to put on makeup or tidy the house. But after several years of weekly episodes, it started feeling really heavy and unenjoyable. And truthfully, it was becoming a really expensive form of marketing. After taking a step back, we remembered that we don’t have to do what people expect. We’re not trying to win awards or become a podcasting company. We don’t have to put ourselves under undue pressure to both be on every episode, and if we miss a week, no one is going to die. Taking that weight off ourselves has allowed us to get back to the why... we just want to share great content, when we want to share it. No rules. You can do that too. If you’re ever in a similar position, finding it hard to keep up with whatever the industry has led you to believe is the right way to do things, remember that this is YOUR business. Strip back the rules and see what happens! Enjoy the podcast! We’ll email again soon, Laura + Laura
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Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hello Reader, Meta made £94.8 BILLION from ads last year, and most social media managers didn't see a penny of it. Every single one of those campaigns needed someone to set it up and manage it. But most SMMs assume ads management is harder than organic. Yes, the platform looks scary the first time you open it. The numbers feel high stakes. Reading data sounds like something other people do. But the truth is, managing ads is not harder than organic... It's just less familiar. Meanwhile, the...
Hey Reader, We invested in a video tech company 🤯 That sentence still feels mad to type, but here we are. We did it because video marketing is HARD AF. There's so much to think about with it. What’s the topic? What’s the hook? What’s the first line? What am I actually going to say? Forty minutes later, you’ve got a half-written script, no video, and wonder why you bothered putting your lippy on. Every freelance SMM we know has had this exact experience (maybe not the lippy 😉) So when our...
Everyone's talking about AI for content and copywriting. Focusing on how to make it sound like you. And yeah, that's one problem it can solve, but honestly, the bigger problem for social media managers isn't the content (coz if you can write, you can write content.) The more urgent problem to solve is ensuring your income isn't capped (or worse, put at risk) because you can only handle a handful of clients at a time. The solution to that isn't using AI to help with your client work. It's...