99.9% sure you're not doing this


What if we told you the most valuable type of video you should use in your business doesn't even need you to be in it?

It's a video that builds trust.

Get's people to like you.

Makes people want to work with you or buy your offers...

You'd probably want to make that video today right?

So what are we talking about?

Video testimonials. Clients or customers sharing stories about the situation they were in before working with you, what happened during and the outcome it's had on their business.

But so few freelancers are using them and it's a wasted opportunity.

How to collect these videos:

  1. Don't wait until the end of a working relationship to ask. Ask when they're happy, when you've delivered good news or they've had a win. And don't be afraid to ask more than once.
  2. Ask specific questions. Parameters are crucial here otherwise you'll just get a video that says 'Reader, was really nice to work with' and that's no use to anyone.
  3. Make it stupid simple to do. You can't expect your clients to figure this out themselves.

You could make a start on this today.

The first step is writing a list of people you could contact to ask and making a plan to get it done.

~ The two Lauras

P.S. We are thrilled to let you know that Hubsy has a new feature in beta testing to help you collect video testimonials - reply back if you want us to add it to your account to try out... If you'd be willing to record us a video testimonial you'll see how simple it is to use it!

Here are some other ways we can support you...

📖 Check out our blog. We have tons of articles to help you in your freelance business. From content and marketing tips to business advice and everything in between.

💖 Want to attract 4-figure clients by switching the type of content you share on social media? This 3-part mini-training will change how you think about content ideas forever!

😍 Join the membership specifically designed to support you and your business since you spend all day supporting everyone else's business! Get training, coaching, tools and accountability to build a sustainable business here.

Emails social media freelancers actually look forward to reading.

Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)

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