Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
🚌 My perfect fit client *almost* got hit by a bus
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Reader I'm not even kidding when I tell you I almost got my pen out and started signing autographs in the middle of the street. Hearing your name being yelled down the street by a total stranger in a town you've never been to makes you feel like you're famous. We are NOWHERE close to famous... not even Z-list. But she was shouting my name as if she knew me, running across the road without even checking for oncoming 🚦traffic🚦 (thankfully, she didn't get knocked down by a bus). Turned out she was a perfect client who had been following us for quite some time. Watched all our videos, read all our emails and felt like she knew us. It's *that* level of connection you need to build if you want perfect fit, 4-figure clients approaching you (hopefully from the safety of your inbox rather than the middle of the road). And honestly, if you're not using videos in your content, then you'll never get there. Video builds a 'parasocial' relationship because, despite it being a one-sided connection, we feel like we know the person on the other side of the screen. Carousels, photos, text... none of them have the same impact. But knowing WHAT to say in those videos can be tricky. So we put together a 3-part mini-training for you to watch (for free). In it, you'll learn how to get content ideas that help Enjoy ~ Laura M 💕 (with Laura D in spirit) The two Lauras |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
What if we told you the most valuable type of video you should use in your business doesn't even need you to be in it? It's a video that builds trust. Get's people to like you. Makes people want to work with you or buy your offers... You'd probably want to make that video today right? So what are we talking about? Video testimonials. Clients or customers sharing stories about the situation they were in before working with you, what happened during and the outcome it's had on their business....
Consider this your VIP invitation Reader! 🎟️ Invitation 🎟️ Live Training 11th January 10am (UK Time) This is a live masterclass, and while there will be a limited-time replay, we HIGHLY recommend clearing an hour in your diary to attend live, as our guest experts (Martin & Lindsey, founders of Jammy Digital) very rarely share their knowledge freely like this. During the session, they will be showing you: How to stop guessing and create videos your ideal clients genuinely care about. How to...
The world is heavy right now. And your clients might have questions. Should their business continue to post as normal or address what's happening? Should you share other people's opinions or only your own? There have been several times in the past few years when this has been a question for all social media managers. Covid, George Floyd, Ukraine, Gaza... to mention just a few. And now this. Some of your clients will already know what they want to do, others may not have thought about it, and...