Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
🔁 The weird brain trick that helps you sell more
|
Hey Reader, let me ask you a question... Have you ever been talking about something with a friend (offline) only to suddenly see that thing everywhere? And you start thinking, “Is my phone listening to me?” 👀 It’s not. What you’re experiencing is the Baader-Meinhof phenomenon — also known as frequency illusion. The human brain is always on the lookout for patterns and connections in the world around us, and as a marketer, you can use that to your advantage! Because the more we see something, the more it catches our attention. And the more often we notice something, the more we come to like and trust it... what happens when we like something and trust the seller? You got it... We buy it! Which means the simplest strategy to sell more is this: Talk about your offer more! Post about it. Email about it. Mention it in stories. Be the brand they keep seeing. No, we don't mean burn yourself out, but in the periods that you're trying to make sales, turn up the volume! This is something your clients need to know, too, particularly if they’ve got a lot of competition or they’re trying to drive sales fast. Because if they want to stand out and get chosen, they need to be seen (a lot). That’s where your work becomes essential. Want a bit more detail on how it works? This article gives a great breakdown on how brands like Amazon and Disney use it! Speak soon ~ Laura & Laura AKA The two Lauras P.S. Talking about the Baader-Meinhof phenomenon would make great content!
|
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! We know it's August, but the big man 🎅🏻 will be here before we know. And this is the perfect time to start getting organised (don't panic, we don't mean start the Christmas shopping)It's time to start encouraging your clients to prepare for the festive season!Here's not one but two small things you can do this week to get them prepared:👉🏻 Check they've got a...
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! Let’s be honest: most people aren’t properly reading your social media posts. At best, they’re scanning. And when they do read them, they’re processing your copy at the level of a 9-year-old. 😳 So, as a social media manager (or ads manager) simplifying your copy matters is really important because: 1️⃣ Confused people don’t convertIf your message isn’t instantly...
Ever buy something expecting it to be a bit “meh”… but end up completely obsessed? That’s exactly what happened when I told Laura D we should try the Email Remix Wizard (created by our pals Justin & Sarah at Wake Up To Freedom). I'd hoped it might help a little here and there when we wanted to talk about something we'd mentioned in emails before. But honestly, it’s been blowing my mind because: The emails it writes actually sound like us! Most AI tools butcher tone, but this one is spot-on,...