Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Read this if you help “small businesses”
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When I started freelancing, all my clients had tiny budgets. And I genuinely thought it was just the market. That people didn't value social media enough to pay properly. Turns out I was wrong. It wasn't the market. It was my messaging. I was speaking to everyone, so the only people listening were the ones who couldn't afford to pay the big bucks. High-paying clients were out there the whole time, hiring other SMMs whose content spoke to them. Anna was in exactly the same position with two clients at £500 a month, watching better work go elsewhere. She fixed her messaging, hit £10k a month, and bought her first home on her own within a year because the right people found her. That's how powerful your messaging is. So here’s what needs to shift for yours:1) Stop speaking to “small businesses”, it’s so broad it says nothing, and when you sound like everyone else, price becomes the only differentiator (and you do not want to compete on price 👀) 2) Ditch the how-to content. It’s like a magnet for people who want to DIY it, not businesses with chunky budgets who want to hand it over to a freelancer. 3) Talk about transformations, not tasks. 4-figure clients don’t care how many posts you’ll schedule; they care that you can get them leads, sales, or footfall. 4) Make people feel seen. When your content reflects their exact frustrations and situation back at them, they see you as the perfect fit, and they’ll do whatever it takes to pay your 4-figure fees. Specific messaging does mean fewer people will resonate with it. And that sounds terrifying. But those few people will think you’re literally reading their minds and they won't be hiring on price. They'll be coming to you because you're the best person for them. That’s the goal. Not more people. The right people. Because every week you're posting generic content that speaks to Inside The Social Media Managers Toolkit, we help freelance SMMs who aren't consistently charging four figures book their first 4-figure client within 90 days. You'll learn the messaging, the business systems, and you'll get all the templates (including the near-100% proposal template) plus everything else you need to attract premium clients, close them confidently, and keep them long-term. Join now so you can get a four-figure client in the next 90 days instead of watching them hire someone else. Get The Social Media Managers Toolkit Here → We'll email again soon, ~ The two Lauras P.S. The right messaging doesn't just attract better clients, it changes what your life can look like. Anna bought her first home. If you're ready for that kind of shift, the Toolkit is where it starts. Get it toolkit here → |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey Reader, You may be wondering how The Social Media Manager's Toolkit is different from other courses, and why it's better. Here's the honest answer: it's built on what actually works. Not just what looks good in Canva. It's based on everything we've been doing ourselves for over ten years, and what thousands of other social media managers have used to book four-figure clients and keep them. Every template, every process, every framework inside the toolkit has done the job in the real...
Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more....