Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Not all clients are worth keeping
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Hey Reader, Ever had a paying client who fries your swede? Thinks they know better than you. Criticises every tiny thing. Posts randomly and ruins your strategy. Basically wants to control everything and then blames you when their results are still as sh*t as they were before you started? We'd bet that if you have one of those clients right now, they're not paying 4 figures. Here's the bad news. The way they operate won't change. That's why we've always operated on a 'one in one out' or 'first to replace' basis. We decide those annoying clients are only temporary, and we use our frustrations as motivation to focus on marketing to replace them with a new, higher-paying, less demanding client. But here's the thing most social media managers miss. You'll never just stumble across a new 4-figure client. You have to position yourself to attract one. Because a business owner who's ready to invest properly doesn't just hire the first freelancer they find. They hire the one who clearly knows their stuff, has a point of view, and makes them feel like they'd be mad not to work with them. In the toolkit, we show you exactly how to do that. How to position yourself so the right clients find you and the wrong ones self-select out before they waste your time. And how to onboard clients so they know exactly how you operate, what their role is in the partnership, and why that's a good thing for both of you. Higher fees. More trust. Less headaches! If you're ready to stop tolerating clients who drive you bonkers and start attracting the ones who genuinely value what you do, the toolkit is where it starts. We built it to help you charge 4 figures in the next 90 days, with the right clients, the right boundaries, and no Sunday evening dread. Get The Social Media Managers Toolkit Here → Hope this helps. We'll email again soon, ~ The two Lauras |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey Reader, You may be wondering how The Social Media Manager's Toolkit is different from other courses, and why it's better. Here's the honest answer: it's built on what actually works. Not just what looks good in Canva. It's based on everything we've been doing ourselves for over ten years, and what thousands of other social media managers have used to book four-figure clients and keep them. Every template, every process, every framework inside the toolkit has done the job in the real...
Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more....