Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
👩🏫 is THIS in your lead magnet?
Hey Reader 👋 So you’ve got a lead magnet. It’s free, it’s helpful, it’s out there doing its thing… AMAZING 🎉 But here’s a quick Q for you... 👉 What happens after someone downloads it? Because if the answer is "they just read it and I hope they come back in the future", you need today's One Small Thing... It's pretty simple...Add a call to action INSIDE the lead magnet that points to your next paid thing. It doesn’t have to be complicated. Just make sure your new subscriber knows:
Even just a line like: “Loved this? Book a Power Hour and let’s turn this into a full plan.” …can start converting that freebie into a source of income. It’s such a small thing, but it can make a big difference to your funnel. And if you want more advice on making the most of your lead magnet, we’ve got a whole podcast episode on it 👇
Listen on Spotify 👆 or Apple Podcasts to give your lead magnet a little money-making makeover today 👏 Enjoy! ~ Laura & Laura 💕 |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! We know it's August, but the big man 🎅🏻 will be here before we know. And this is the perfect time to start getting organised (don't panic, we don't mean start the Christmas shopping)It's time to start encouraging your clients to prepare for the festive season!Here's not one but two small things you can do this week to get them prepared:👉🏻 Check they've got a...
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! Let’s be honest: most people aren’t properly reading your social media posts. At best, they’re scanning. And when they do read them, they’re processing your copy at the level of a 9-year-old. 😳 So, as a social media manager (or ads manager) simplifying your copy matters is really important because: 1️⃣ Confused people don’t convertIf your message isn’t instantly...
Ever buy something expecting it to be a bit “meh”… but end up completely obsessed? That’s exactly what happened when I told Laura D we should try the Email Remix Wizard (created by our pals Justin & Sarah at Wake Up To Freedom). I'd hoped it might help a little here and there when we wanted to talk about something we'd mentioned in emails before. But honestly, it’s been blowing my mind because: The emails it writes actually sound like us! Most AI tools butcher tone, but this one is spot-on,...