Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
"I don't know enough to offer power hours""I need to learn more before I can host a masterclass""I'm too new to deliver workshops" We hear this a lot. But here's what's actually true. Offering social media management is the hardest thing you can do. You're responsible for results, month after month, for real businesses. You're making strategic decisions every single day. You know your stuff well enough that someone pays you every month to prove it. A power hour, a masterclass, a workshop......
Hey Reader, You know that feeling when you've been doing something the slow way for months... and then someone shows you the shortcut and you're like why didn't I just do that from the start? That's our annual membership. Here's the thing. Most people stay, even when they pay monthly. That's not a guess, it's just what keeps happening. And about 90 days in, without fail, they send us some version of "I should've just gone annual." Because the monthly bill doesn't just cost more. It adds that...
For a while, I made more from my 1:1 offers than from my retainer clients. Not because I'd lost my retainer clients! Because I intentionally structured my weeks to have more flexibility. I have a disabled son (his name is William). And what that means in real terms is that my diary can change without warning. An appointment I can't cancel. A hospital stay I didn't plan for. And I've had many weeks turn into a nightmare very quickly. Retainers are brilliant, but they come with expectations,...