Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
"I don't know enough to offer power hours""I need to learn more before I can host a masterclass""I'm too new to deliver workshops" We hear this a lot. But here's what's actually true. Offering social media management is the hardest thing you can do. You're responsible for results, month after month, for real businesses. You're making strategic decisions every single day. You know your stuff well enough that someone pays you every month to prove it. A power hour, a masterclass, a workshop......
For years, I've watched other people spend a fortune on networking. The early morning breakfasts. The hours out of the business with nothing to show for it but a stack of business cards you'll never look at again. I did it differently. I ran paid, face-to-face workshops for local businesses that needed help with their social media. They paid me to be in the room. I got to demonstrate exactly what I knew. And the businesses sitting in front of me were literally my ideal clients, with their...
For a while, I made more from my 1:1 offers than from my retainer clients. Not because I'd lost my retainer clients! Because I intentionally structured my weeks to have more flexibility. I have a disabled son (his name is William). And what that means in real terms is that my diary can change without warning. An appointment I can't cancel. A hospital stay I didn't plan for. And I've had many weeks turn into a nightmare very quickly. Retainers are brilliant, but they come with expectations,...