Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Exactly what a 4-figure service includes
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Hey Reader, We keep being asked "what does a 4-figure social media management service include?" so let's get into it: It starts with onboarding. You're not just gathering the brand assets and getting access to the accounts. You're making sure you're on the same page with big picture goals, campaign plans and brand style. Discussing crisis and contingency plans and making sure everyone knows their role. Next comes the audit. You go into a new client's account and pull apart what's working, what isn't, and where the real opportunities are. Then you build the strategy. A documented, outcome-driven plan that makes every piece of content intentional. The strategy covers everything from brand voice and competitor analysis to platform-specific tactics, posting schedules, engagement strategy and more. This is non-negotiable. Without it you can't be strategic, and 4-figure clients want a strategic partner. (both of these make great standalone services to sell to businesses who want to run their own social media marketing by the way) Finally comes the day to day service. This includes the campaign and content planning (and sometimes creation and scheduling.) Proactive and reactive engagement, competitor analysis and analytics and reporting. What separates the SMMs charging £600 a month from those charging £2k is NOT the number of posts. Its the way they position themselves as a strategic partner helping a business achieve their goals. But here's the thing nobody tells you. Those SMMs aren't necessarily more experienced than you. They haven't got some secret qualification you're missing. But they do have processes that makes them feel completely comfortable charging 4-figure fees. That's why we created the Toolkit. So you can charge 4-figure fees too. Inside you've got everything you need to deliver a premium service from day one. Onboarding resources, a 40 page audit template and a 160 page strategy template. All in Canva and Google Docs. All ready to rebrand, fill in and hand straight to your client. And when they open them, they'll understand exactly why they're paying what they're paying. Eve said it best. "The easy-to-adapt templates have removed the guesswork. The latest update to the strategy document has taken it to the next level, it's so comprehensive." Get the toolkit today. You could have a 4-figure service on offer by the end of the week. We'll email again soon, ~ The two Lauras P.S. The audit template and the strategy template aren't just part of a 4-figure package. They are a 4-figure package. Plenty of businesses want the strategy without the monthly management. Sell them that (with a 4-figure price tag 😉) |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey Reader, You may be wondering how The Social Media Manager's Toolkit is different from other courses, and why it's better. Here's the honest answer: it's built on what actually works. Not just what looks good in Canva. It's based on everything we've been doing ourselves for over ten years, and what thousands of other social media managers have used to book four-figure clients and keep them. Every template, every process, every framework inside the toolkit has done the job in the real...
Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more....