Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Catherine 6x'd her income managing ads
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Hey Reader, Catherine was a freelance social media manager doing organic content for her clients. She wasn’t earning anywhere near what she wanted to. Then she added Meta ads management to her offer. Now she works with businesses spending £5,000+ on ads, and she earns six times what she used to make managing organic socials. That extra skill paid for her dream wedding, honeymoon and house renovations. The kind of life changes most freelance SMMs assume only happen to “other people”. She didn’t change her niche. She didn’t blow up her business and start again. She just learned how to run Meta ads, added it to what she was already offering, and the income followed. But Catherine is not unusual. Hundreds of social media managers have done the same thing with this skill. They all started in the same place. Ads Manager Academy. Until 10pm on Friday 8th May, you can get it for £499 with the code AMA499 at checkout. That’s £751 off the usual £1,250. Get Ads Manager Academy here → We’ll email again soon, Laura & Laura x P.S. Catherine started where you are now. Ads Manager Academy is the training that got her to the income she wanted. It's £499 with the code AMA499 (normally £1,250). Closes at 10pm on Friday 8th May. |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
This is the number one reason SMMs don’t offer ads. “I’m not a numbers person.” → “I don't understand the data.” Yes, ads come with more responsibility than organic. You’re spending someone else’s money. That’s not nothing. But here’s the thing. Ads Manager isn’t some impenetrable code-based platform you need a computer science degree to understand. It’s just buttons and dropdowns. Every single setting has a label. Most have a small (i) tooltip next to them that explains exactly what it does...
Hey , Ads pay better than organic because they take less time, not more. Most SMMs assume the opposite. They picture spending hours buried in Ads Manager, sweating over a client's budget, getting blamed when results dip. So they stick with retainers and stay stuck on the income ceiling that comes with them. Let's talk about what being an ads manager actually means. You'll charge a monthly retainer, which for a small business typically sits between £750 and £1,500 a month (more if they're big...
This morning, we announced our biggest ever discount on Ads Manager Academy this year. For only £499 you can get full access to the programme. Meaning you'll get the skills and knowledge to confidently run Meta ads for clients, AND pay £751 less than usual! You're getting: The full Meta ads strategy taught the way an SMM actually needs to learn it: how to choose the right campaign objective, how to build audiences that actually convert, how to write ad copy and structure creative, and how to...