Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
I'm not techy enough to manage ads
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This is the number one reason SMMs don’t offer ads. “I’m not a numbers person.” → “I don't understand the data.” Yes, ads come with more responsibility than organic. You’re spending someone else’s money. That’s not nothing. But here’s the thing. Ads Manager isn’t some impenetrable code-based platform you need a computer science degree to understand. It’s just buttons and dropdowns. Every single setting has a label. Most have a small (i) tooltip next to them that explains exactly what it does and what to put in. Meta literally wants you to use it. They’ve made it as easy as possible for people to spend money on the platform. The fear comes from never having tried it. The actual skill of ads management isn’t technical. It’s strategic. It's knowing what to put in the boxes, not how to operate the boxes. Once you stop thinking of ads as a tech problem and start thinking of them as a strategy problem, the whole thing gets a lot less scary. You start saying yes to running people's ads and charging four figures for the service. And you become the SMM who can actually deliver results. That's what Ads Manager Academy gives you. Not just the platform mechanics. The strategy that makes you good at it. Until 10pm on Friday 8th May, you can get Ads Manager Academy for £499 with the code AMA499 at checkout. That’s £751 off the usual £1,250. Get Ads Manager Academy here → We’ll email again soon, Laura & Laura x P.S. Ads Manager Academy gives you everything you need to add Meta ads as a four-figure service to your business. It’s £499 with the code AMA499 (normally £1,250). Offer closes at 10pm on Friday 8th May. |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey , Ads pay better than organic because they take less time, not more. Most SMMs assume the opposite. They picture spending hours buried in Ads Manager, sweating over a client's budget, getting blamed when results dip. So they stick with retainers and stay stuck on the income ceiling that comes with them. Let's talk about what being an ads manager actually means. You'll charge a monthly retainer, which for a small business typically sits between £750 and £1,500 a month (more if they're big...
This morning, we announced our biggest ever discount on Ads Manager Academy this year. For only £499 you can get full access to the programme. Meaning you'll get the skills and knowledge to confidently run Meta ads for clients, AND pay £751 less than usual! You're getting: The full Meta ads strategy taught the way an SMM actually needs to learn it: how to choose the right campaign objective, how to build audiences that actually convert, how to write ad copy and structure creative, and how to...
Hello Reader, Meta made £94.8 BILLION from ads last year, and most social media managers didn't see a penny of it. Every single one of those campaigns needed someone to set it up and manage it. But most SMMs assume ads management is harder than organic. Yes, the platform looks scary the first time you open it. The numbers feel high stakes. Reading data sounds like something other people do. But the truth is, managing ads is not harder than organic... It's just less familiar. Meanwhile, the...