Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
4-figure clients series: They don't always wear suits
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Most social media managers convince themselves they need to find bigger businesses before they can charge four figures. More corporate, someone with a PA, a company credit card and a bonus bigger than most people's salaries. But some of our best-paying clients have looked nothing like that. One of them worked out of a field with barely any phone signal, muddy boots and no desk in sight. And they paid more than some of the polished, suited businesses I've worked with. Another was a two-person team: a tiny operation with massive ambition, and they knew exactly what they wanted. No messing about. It was never about the size of the company. In every industry, there are two types of business owners. The ones who see marketing as a cost, who'll negotiate, second-guess, and drain you. And the ones who see it as an investment and find the right person, commit, and let them get on with it. Those are your four-figure clients. And they are absolutely everywhere. The thing that determines whether they choose you is whether your business sends the right signals. And right now, it might not be saying 'yes, this person is worth four figures a month.' That's entirely fixable. It's in the way your discovery calls run, the proposal you send, and the onboarding experience when they say yes. Those touchpoints either make a client think "they know exactly what they're doing" or leave them feeling cautious and unconvinced. That's what The Social Media Managers Toolkit gives you. The frameworks and done-for-you templates to make sure every single one of those moments says "yes, I'm your person" to the client who's ready to invest. When you have the right processes in place, four-figure clients don't feel like a stretch. They become your new normal. Get the toolkit now to book your first four-figure client before summer. Plus, if you sign up today, you'll also get The Social Media Manager's Email Template Bundle for free with 13 done-for-you emails for the conversations you keep putting off. Late payments, referrals, case studies, etc. It's a one-time payment of £499, or you can set up a payment plan with Klarna or Clearpay on the checkout if you prefer. We'll email again soon ~ The Two Lauras P.S. Marielle used the proposal template and booked her first four-figure client in 30 days. That client kept paying her for years. Get the toolkit and go do the same! |
Emails social media freelancers actually look forward to reading.
Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)
Hey Reader, You may be wondering how The Social Media Manager's Toolkit is different from other courses, and why it's better. Here's the honest answer: it's built on what actually works. Not just what looks good in Canva. It's based on everything we've been doing ourselves for over ten years, and what thousands of other social media managers have used to book four-figure clients and keep them. Every template, every process, every framework inside the toolkit has done the job in the real...
Hey Reader, Everyone thinks you need a big audience to charge 4-figure fees as a social media manager. They're wrong. You can charge 4-figures even with zero followers. Tamsinne did. She worked with service providers in the travel and tourism industry, had zero social media followers when she found us, and her only client was paying £500 a month. She'd been dreaming of joining her partner, who works overseas, and wanted to be in a position to professionally onboard (and retain) the 4-figure...
People teach freelancers to: Keep the friction low. Answer your DMs quickly. Make it easy for potential clients to book a call with you. Be available. Be responsive. Be accessible. That's some of the worst advice in the industry. When you want 4-figure clients, you need to understand the theory of psychological reactance (Jack Brehm, 1966). In a nutshell, it says that when people sense that access to something might be limited or that they might not get it, they want it significantly more....